Job Description

Duties include
Sales Strategy & Performance

• Develop and execute sales strategies to achieve and exceed monthly and annual targets.
• Drive maximum first and second gross profits across new vehicle sales.
• Monitor individual and team results, coaching staff to maintain consistent top performance.
• Analyse sales data, competitor activity, and market trends to identify growth opportunities and innovation areas.
• Ensure compliance with company policies, manufacturer requirements, and industry regulations

Team Leadership & Development

• Inspire, mentor, and manage a high-performing sales team.
• Recruit, train, and onboard sales executives with strong brand alignment.
• Conduct ongoing coaching, training, and performance reviews to enhance skills and professionalism.
• Create a collaborative work environment that fosters teamwork, accountability, and individual growth.

Premium Customer Experience

• Guarantee a flawless, customer-centric sales process aligned with luxury brand standards.
• Manage VIP clients and escalated concerns with discretion, professionalism, and care.
• Build and maintain long-term client relationships, promoting loyalty and repeat business.
• Foster a culture where every client interaction exceeds expectations.

Brand & Product Expertise

• Maintain up-to-date knowledge of the product range, features, technology, and innovations.
• Ensure the team is fully versed in brand values, positioning, and luxury sales techniques.
• Represent the dealership at events, launches, and client functions to strengthen brand presence.

Operational & Financial Oversight

• Manage departmental budgets, stock levels, gross profit, and overall profitability.
• Ensure accurate, compliant processing of all sales documentation and transactions.
• Collaborate with Finance, Service, and Marketing teams to create a seamless end-to-end customer journey.
• Develop promotional campaigns and initiatives in partnership with marketing.

Showroom & Presentation Standards

• Maintain a premium showroom environment that reflects the luxury brand image.
• Ensure vehicles are displayed to the highest standards, creating a curated customer experience.
• Promote and network to align retail activities with dealership sales focus.

Deal Management & Closure

• Personally initiate and close key deals to drive revenue growth.
• Ensure all necessary sales documentation is accurately completed

Requirements:

• Matric (Grade 12) essential.
• Minimum 5 years' Automotive Sales / Sales Management experience at a franchise dealership (Audi/BMW/Mercedes Benz/ LandRover - Premium / Luxury brand experience highly advantageous).
• Proven sales track record - 3 months' payslips/commission sheets required.
• Strong leadership, motivational, and negotiation skills.
• Excellent communication and interpersonal skills.
• Proficient in MS Office and dealer management systems (Evolve, Kerridge, Drive, Automate).
• Passion for premium/luxury vehicles and customer service excellence.
• High emotional intelligence with the ability to engage discerning clientele.
• Strategic thinker with strong business acumen and attention to detail.
• Professional, well-presented, and committed to delivering at the highest standard.
• Valid Driver's License
• Automotive experience a requirement

If your current experience and skillsets tick majority of the job specification boxes, then:
Apply directly now - Send your CV to
Feel free to contact Hayley directly on or send a WhatsApp to for more information.

Skills Required