Job Description

QUALIFICATION

• Matric
• Marketing Related Diploma

EXPERIENCE

• Proven influencer network; Minimum 3 years' experience within the Liquor industry, concierge

SKILLS AND ATTRIBUTES

• Excellent organisational and communication skills across written, verbal, and presentation formats
• Persuasive and confident in selling ideas and influencing both internal and external stakeholders
• Skilled negotiator, able to balance brand objectives with partner and consumer needs
• Strong interpersonal presence: professional, assertive, and engaging
• Strategic and innovative thinker with a proven ability to execute operationally
• Deep brand understanding and instinct for premium positioning
• Solid knowledge of on-trade dynamics and experiential consumer journeys
• Commercially astute with a sharp business mindset
• Digitally fluent with an authentic and engaging social media presence
• Effective problem-solver with a strong focus on outcomes
• Highly organised and capable of managing multiple projects simultaneously
• Adaptable and proactive in fast-paced, evolving environments
• Well-connected and culturally attuned to South African trends, influencers, and premium audiences

KEY RESPONSIBILITIES
Brand & Cultural Integration

• Cultivate and manage strong relationships with cultural influencers, HNWIs, media, and industry leaders to enhance brand prestige.
• Integrate Remy Martin into relevant cultural moments, lifestyle events, and premium social scenes to drive organic advocacy.
• Collaborate with PR and social teams to amplify brand visibility across digital and traditional media.
• Design and implement influencer engagement strategies that build long-term brand affinity.
• Serve as a credible spokesperson for media and influencer campaigns, supporting brand storytelling and earned media efforts.

Trade & Consumer Engagement

• Build strong relationships with key customers in collaboration with commercial stakeholders.
• Deliver compelling brand education and tasting experiences to consumers, customers, and staff.
• Partner with chefs, bartenders, and hospitality leaders to strengthen brand presence in high-profile venues.
• Support commercial goals through brand-led initiatives that drive visibility, advocacy, and premium positioning

Event & Activation Leadership

• Lead the planning and execution of immersive brand activations for trade and consumer audiences.
• Curate luxury brand experiences, VIP tastings, and exclusive events that align with Remy Martin's positioning.
• Work with marketing and sales teams to tailor activations for targeted segments and occasions.
• Leverage strategic partnerships to amplify brand reach across influential consumer touchpoints.

Social & Digital Influence

• Create and distribute engaging brand content to grow digital reach and audience connection.
• Strengthen advocacy through influencer partnerships, content collaborations, and community engagement.
• Align with PR and digital teams to enhance brand storytelling and increase earned media.
• Monitor engagement trends and optimise digital content strategies for maximum impact.

Market Intelligence & Reporting

• Track market trends, competitor activity, and cultural insights to inform brand direction.
• Report regularly on trade engagement, consumer response, and activation performance.
• Use data and insights to assess and refine brand initiatives for improved effectiveness.

Location & Travel

• Based in Johannesburg, with regular travel for events and activations.

REPORTING TO

• Portfolio Manager

STARTING DATE

• 01 July 2025

CLOSING DATE

• 19 June 2025

We are committed to employment equity and diversity, and appointments will be made in line with our Employment Equity Plan.