Job Description

About Coast IT

Coast IT is a cutting-edge digital solutions provider offering hosting, web and software development, AI automation, VoIP/PBX systems, and digital marketing. As we scale, strategic marketing is critical to amplify our brand and capture new market segments.

Role Overview

We are seeking a contract-based Marketing Specialist to drive our digital marketing initiatives. The ideal candidate will bring proven expertise in SEO, social media strategy and management, Google Ads, and AI-powered marketing techniques. Familiarity with open-source marketing platforms and tools is highly advantageous. This is a performance-based contract role with renewal contingent on results and key deliverables.

Key Responsibilities

Develop and execute SEO strategies to improve organic rankings and website visibility Manage and grow social media presence across platforms (Facebook, LinkedIn, Instagram, X, etc.) Plan and execute paid advertising campaigns via Google Ads and other platforms Leverage AI tools for content generation, audience insights, and campaign optimization Utilize open-source marketing platforms for analytics, automation, and content scheduling (e.g. Matomo, Mautic, Plausible Analytics, etc.) Conduct market research to identify trends, competitor activity, and emerging opportunities Design and implement promotional campaigns aligned with brand objectives Analyze marketing performance data and deliver actionable insights and reports Collaborate with technical, creative, and sales teams to ensure cohesive messaging and branding Contribute to content strategy for web, social, and digital channels

Required Skills & Experience

Minimum 2-3 years' experience in digital marketing roles, ideally within a technical or IT environment Proven hands-on experience in: SEO strategy and implementation Social media management and content planning Google Ads campaign creation, management, and optimization Using AI marketing tools for automation, content, or analytics Familiarity with open-source marketing and analytics platforms (e.g. Matomo, Mautic, Plausible, etc.) Strong understanding of digital marketing KPIs and reporting Excellent copywriting, communication, and presentation skills Creative mindset with the ability to think outside the box Highly analytical, detail-oriented, and data-driven Ability to manage multiple projects and meet tight deadlines Proficiency in MS Office Suite; graphic design tools (e.g. Canva) an advantage

Performance Review & Contract Renewal

Contract renewal is contingent upon achievement of the following metrics:

Growth in organic traffic and SEO rankings Engagement and growth across social media platforms ROI on paid advertising campaigns Effective utilization of AI tools to enhance marketing efficiency Timeliness and quality of marketing deliverables and insights

Why Join Coast IT?

Work in a forward-thinking environment that embraces innovation and technology Drive marketing initiatives for a diverse portfolio of digital services Exposure to advanced tools, AI-driven marketing, and open-source platforms Opportunity for contract extension and career advancement based on results Flexible work arrangements in a dynamic digital company
If you're a marketing professional ready to push boundaries with technology and creativity, we want to hear from you.

Apply today and help shape the digital marketing future of Coast IT.

Job Type: Temp to perm
Contract length: 3 months

Language:

English (Required)
Work Location: Remote