Job Description

Key Deliverables

Deliverables

Specific Tasks and Outcomes

Integrated Marketing Communications Planning

Compiling, delivering, and managing of integrated strategic communication plans that deliver to set business plans and strategies aligned to key project timelines.



Concise directive as outlined in campaign communication plans to all key stakeholders and supporting teams.



Collaborating and coordinating with key integrated teams for the formulation of strategic plans that drive business goals.



Strategically positioning the e.tv brand and its content in the marketplace.

Viewer Research & Insights

Understanding an application of key insights for strategic integrated planning and position of campaigns.



Assessing and interpreting ratings, competitor activity and channel research to develop strategies relevant to the brand portfolio.



Monitoring the market trends and overseeing promotional activities to ensure the right message is delivered for each campaign.

Operational Framework

Project Management of photo shoots, including the planning and execution of all elements in conjunction with the Creative Director on the campaign.



Supporting the Brand Management teams in broader channel campaigns.



Supporting the Creative team in terms of creative direction, messaging, and sourcing of marketing elements to support content campaigns.



Overseeing the creative elements and proof of marketing collateral



Ensuring that communication is in line with the brief required.



Working closely with the Traffic Department to ensure timelines and deliverables are being achieved.



Liaising with various Production companies to arrange marketing requirements i.e. footage, photo shoots, etc.



Working with the events team to execute ad-hoc consumer events.

Managing social media accounts.

Create and schedule content on a regular basis and set up paid social media campaigns as planned by the Afrikaans portfolio team.

Stakeholder Liaison

Scheduling, attending, and chairing all key internal/external meetings relevant to the brand and show.



Facilitating regular monthly & quarterly production meetings/updates.



Managing all administration functions for the role.



Managing key internal relationships geared up for productive inputs and the successful running and implementation of all channel content including being the brand support to Executive Producer, Local productions, Online department, On-air scheduling, to ensure a 360-degree communication across portfolio.



Liaising with the traffic team, media planning and implementation teams to ensure that all campaign timeline and campaign deliverables achieved.



Ensuring all set marketing communications objectives are met for brand portfolio.



Supporting the brand management team in broader channel campaigns and brainstorms as and when needed.



Ensuring that all requirements of the job function are adhered to in a professional manner all the time.



Attending key marketing communication conferences and other industry related events.

Monitoring & Reporting

Presenting of integrated monthly campaign reports to all key stakeholders.



Monitoring show and campaign performances.



Reporting on social media activities, campaigns and growth.

Publicity

Ensuring all marketing communications includes an integrated communication strategy.



Working all campaigns to drive strong publicity support.



Identifying mediums to support overall campaign strategy.



Pitching integrated supporting campaign/ strategies to relevant media aligned to overall campaign objectives.



Working closely with the events team on all key events relating to portfolio/shows



Managing all media request for portfolio/show

Key Performance Indicators

Performance Criteria

Key Performance Indicator 1

Compiling, delivering, and managing of integrated strategic communication plans that deliver to set business plans and strategies aligned to key project timelines.



Strategically positioning the e.tv brand and its content in the marketplace.

Key Performance Indicator 2

Assessing and interpreting ratings, competitor activity and channel research to develop strategies relevant to the brand portfolio.



Monitoring the market trends and overseeing promotional activities to ensure the right message is delivered for each campaign.

Key Performance Indicator 3

Project Management of photo shoots, including the planning and execution of all elements in conjunction with the Creative Director on the campaign.



Managing social media accounts.



Creating and scheduling content on a regular basis and set up paid social media campaigns as planned by the Afrikaans portfolio team.

Key Performance Indicator 4

Managing key internal relationships geared up for productive inputs and the successful running and implementation of all channel content including being the brand support to Executive Producer, Local productions, Online department, On-air scheduling, to ensure a 360-degree communication across portfolio.

Key Performance Indicator 5

Monitoring show and campaign performances.



Reporting on social media activities, campaigns, and growth.

Key Performance Indicator 6

Pitching integrated supporting campaign/ strategies to relevant media aligned to overall campaign objectives.




A National Diploma in Marketing/Communication and or Digital Marketing



A minimum of 3 years' experience within a similiar role