Marketing Specialist

Centurion, Gauteng, South Africa

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Job Summary Duties & Responsibilities:

Conceive, plan, execute and optimise the company's social media presence and image, building on existing foundations.
Plan, execute and optimise integrated marketing campaigns (digital & traditional).
Manage campaigns on Meta Ads and Google Ads:

Build & optimise compliant campaigns
Navigate restrictions on firearms and regulated categories
Track & report performance metrics

Deliver campaigns across Facebook, Instagram, YouTube, email newsletters, WhatsApp groups, and expand into new channels.
Grow the company's traditional marketing presence, including billboards, pamphlets, expos and events.
Collaborate with Sales & Management to define objectives, messages and campaign schedules.
Work closely with the webmaster (Magento 2) to align campaigns with website content and promotions.
Manage subcontractors (graphic design, video, photography, and agencies).
Analyse performance using Google Analytics 4, Metricool and Klaviyo.
Integrate platforms and data (eg. Klaviyo - Meta Ads, synchronising databases, consolidating cross-platform metrices.

Desired Qualification and Experience:

Degree/Diploma in Marketing, Communications, or related field (or equivalent experience).
A suitable tertiary qualification is mandatory.
3 - 5 years marketing experience.
Proven experience in firearms marketing or other restricted categories on Meta/Google.
Strong Meta Ads and Google Ads expertise (campaign, creation, optimisation, compliance).
Proficiency with Google Analytics 4, Metricool and Klaviyo.
Bonus : Firearms knowledge, reloading experience, and active participation in sport shooting.

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