Marketing Specialist

Cape Town, Western Cape, South Africa

Job Description

  • Develop and execute Petworld's annual marketing strategy across retail and e
commerce.
  • Manage budgets, supplier partnerships, and co-funded campaigns.
  • Lead major promotional initiatives (Christmas, Black Friday, adoption days,
product launches ...).
  • Ensure brand consistency and customer engagement through creative content
and in-store experiences.
  • Oversee team performance and mentor marketing staff.
  • Implement campaigns across social media, email, and in-store platforms.
  • Coordinate POS materials, signage, and digital screens.
  • Coordinate event logistics, content creation, and campaign reporting.
  • Support digital marketing and e-commerce initiatives.
  • Track campaign performance and assist with reporting.
Requirements:
  • 3+ years in retail/FMCG marketing, with leadership experience.
  • Strong strategic planning, budget management, and supplier negotiation skills.
  • Proven ability to lead integrated campaigns and manage teams.
  • Experience in marketing execution preferably in both retail or e-commerce.
  • Skilled in digital marketing, content coordination and campaign rollout.
  • Highly organised and detail oriented.
  • Knowledge of omni-channel marketing and customer engagement strategies.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Passion for pets and the pet retail industry is a plus.
Email us at usisipho.makobeni@isilumko.co.za

Skills Required

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Job Detail

  • Job Id
    JD1631489
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    R35,000-40,000 per month
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned