Job Description

Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 7 African countries including, Namibia, Botswana, Kenya, Ghana and Lesotho. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance. www.metropolitan.co.za

Disclaimer

As an applicant, please verify the legitimacy of this job advert on our company career page.

Role Purpose

The Marketing Operations Manager is responsible for optimizing the planning, execution, measurement, and effectiveness of marketing initiatives across the life insurance business. The role ensures operational efficiency, performance tracking, and process improvement across marketing campaigns, platforms, capability and technology stacks.

Requirements

Bachelor's degree in Marketing, Business, or related field
5+ years in a marketing operations or marketing project management role
Experience in insurance, financial services, or regulated industries
Familiarity with POPIA, TCF (Treating Customers Fairly), and other insurance-related compliance standards
Experiential milestones: Ability to work with a matrix organisation and deliver through & with others
Proven marketing strategies and campaigns end to end planning and execution
Working in a high-volume, fast-paced environment, with multiple stakeholders


SKILLS



Operational excellence
Strategic thinker with a result oriented mindset
Strong knowledge of life insurance products, customer journeys, and regulatory frameworks
Proficiency in marketing tools, Project management tools, finance tools and insight analytics tools
Analytical mindset with attention to detail and process orientation
Excellent project management, communication, and stakeholder coordination skills
Ability to work collaboratively in a fast paced, dynamic environment
Commercial acumen
Personal mastery and leadership

Duties & Responsibilities

Marketing Process & Campaign Management:

Coordinate end-to-end marketing campaign workflows, from concept to launch.
Develop project plans which identify and sequence the activities and timelines needed to successfully complete the project
Track and drive the implementation and delivery of the project plan in line with the scope, cost and time parameters of the project
Regular reporting on projects (weekly/monthly in line with project need).
Define project scope in collaboration with stakeholders in order to ensure that project deliverables and expectations are clearly articulated and aligned to business objectives
Coordinate the implementation of project systems and processes in line with the required time, cost and quality standards
Standardize and optimize campaign briefing, approvals, and execution processes.
Standardise brand planning process in line with group timelines
Implement initiatives that drive operational efficiencies, reducing operational risk and drive operational
excellence throughout process, practice and people perspective
Identify and support the implementation of initiatives that address project shortcomings or areas of concerns


Data, Analytics & Reporting:



Define key performance indicators (KPI's) and metrics to evaluate the effectiveness of training programs and marketing initiatives
Manage campaign testing with agency partner and share insights with respective marketing manager
Own and manage marketing dashboards and reporting systems.
Analyse campaign performance data (e.g., acquisition, conversion, retention)
Provide brand health insights to enhance targeting and ROI across platforms
Regularly report on progress, highlighting success, challenges and recommendations for improvements


Technology & Automation:



Manage and optimize the use of marketing automation platforms (e.g., Monday.com, JDE)
Stay informed about the latest marketing technologies and tools that can enhance team capabilities and operational efficiencies
Lead the evaluation and implementation of new marketing tools and software to optimise performance
Drive system integration and data hygiene across marketing tools


Budget & Compliance Oversight:



Lead the financial planning process taking input from the project leads
Track and report on the marketing budget and campaign spend.
Ensure compliance with regulatory requirements in the life insurance industry.
Ensure approvals of marketing campaign elements comply with the marketing policy and regulatory requirements. All marketing material fille in relevant platforms
Identify opportunities to enhance cost effectiveness and increase operational efficiency
Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
Review and revise marketing policy on an ongoing basis in line with market landscape/regulatory or process changes


Capability oversight:



Collaborate with leadership to to align marketing capabilities with business goals and market trends
Collaborate with the SIC team to enhance overall marketing capability and drive marketing efficiencies
Where relevant work with HC to implement targeted training programs, workshops and continuous learning opportunities


Stakeholder & Vendor Management:



Onboard and manage relationships with marketing service providers.
Establish effective routines that will facilitate effective delivery of work and measure impact on performance metrics
Agency hours tracking and suggest corrective measures where relevance
Coordinate report submissions to group and other stakeholders
Coordinate the completion of competitor reviews with actionable insights


Effectively lead a team (people):



Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values
Select and recruit suitably qualified talent in line with Employment Equity principles and METROPOLITAN values
Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness
Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members
Execute effective workforce planning practices to ensure that staffing requirements are accurately forecasted
Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth
Effectively manage performance within the team in order to ensure business objectives are achieved
Encourage innovation, change agility and collaborative working relationships with peers and stakeholders

Competencies

We live our organisational values
We obsessed about how we make our clients feel
We embody unreasonable excellence
Our authentic connections make this a great place
We act with courage
We champion empowered ownership
* We collaborate for collective success