Job Description

Synopsis

A well-rounded mid-level marketing professional with experience spanning across multiple industries (financial services mandatory), and experience developing Go-To-Market strategies that are segment /sector specific.



Exposure in executing and measuring integrated marketing plans in a multi-channel environment is essential, as well as operating in cross-functional teams.



Developing a digital strategy and its performance standards will be required, along with managing agency partners in the delivery of services. Strong stakeholder management with executive liaison experience is required for day-to-day operations.

To drive and support the development and execution of a strategic and performance marketing discipline within the Corporation.



To deliver on the commercial objectives of the Strategic Business Units through Go-To-Market strategies and ensuring an "always-on"digital environment.



Execute engagement strategies that build the IDC brand in the hearts and minds of all its stakeholders across its diverse sectors.

Qualification and Experience

Relevant BCOM/BA Marketing degree with marketing/strategy/consumer behaviour as majors Five to eight ( 5 -8) years of Financial Services marketing experience required At least five (5) years consumer/services brand marketing experience, at least three years at Brand Manager level Knowledge in project management will be an added advantage Experience in the execution of Go-To-Market plans against a multi-channel strategy Experience in creating and executing digital marketing strategies A demonstrated ability to unpack complex business needs and provide creative solutions that are strategically sound, creative and relevant to the market A minimum of two years people management experience (supervision of direct reports) Experience in compiling and managing budgets Has managed brand trackers and reporting for the business

Roles and Responsibilities

Strategic Marketing Management

Strategy/Planning


Creation of annual marketing plans to drive external and internal awareness of Business Units(BUs) Drive the execution of segment strategies to embed and tailor commercial propositions aimed at our priority audience Monitoring and evaluation of marketing initiatives to ensure ROI and impact Develop and implement a digital marketing strategy and ways of work to manage the digital function and deliverables by the agency Execute high quality, data led digital first campaigns that align with the overall marketing strategy to boost sales pipeline and convert leads Day to day partnering with agencies to ensure the quality, timeous and integrated delivery of projects against strategies and briefs

Internal / Operational Processes

Rolling out strategy as per the plans, to reflect an integrated marketing approach allowing the IDC brand to live across various segments and media channels Ownership and co-ordination of marketing activities, ensuring that there is integration (partnership where relevant) of the following marketing activities:

Corporate brand activities Public relations Regional marketing and communications Sector specific activities Stakeholder Relations Media strategy Digital channels Events Internal communications strategy/plan CSI

Insights, Monitoring and Evaluation

Development of insights on IDC segments, business lines/products to complement strategic plans Partnering with business strategy, research, monitoring teams where relevant for data and content that feeds into campaigns and collateral Introduce performance marketing standards and industry trackers that compliment current function, baseline data and ways of work Producing reports to monitor results and evaluation of activities as project/activity evaluation (post campaign reporting)

Customer Focus & Stakeholder Management

Build and maintain influential relationships with strategic internal and external stakeholders Retain and manage relationships with a wide network of industry specialists and platforms Manage and enhance the levels of service and communication to ensure the provision of client service excellence Financial / Shareholder Returns Contribute to financial and budget management governance standards Compile budgets and track expenditure Manage agency utilisation equitably, in line with budgets and SLAs This includes end-to-end and timeous facilitation of supplier quotes, invoices, memos etc.

Supervisory /leadership input

Supervisory role of project teams and agency partners

Job Requirements

TECHNICAL/FUNCTIONAL COMPETENCIES

Creative and Innovative

Commercial acumen

Monitoring & Evaluate KPIs for ROI

Initiative-taking problem solver

Report writing skills

Project Management skills

Strong Analytical skills

Planning and Organising skills

Prioritisation skills

BEHAVIOURAL COMPETENCIES

Relating and Networking Skills

Negotiating and influencing Skills

Presentation Skills

Excellent Communication Skills

Deciding and Initiating Action Skills



Job Reference: IDC00565