Job Description

Job Summary
We're seeking a skilled Marketing Manager to lead the full onsite marketing function for our retail property portfolio. This role requires a strategic, creative, and results-driven professional who can develop and implement marketing, branding, digital, PR, and CSI initiatives that enhance the Centre's profile, drive footfall, and support tenant success.
Key Responsibilities:
Marketing Strategy & Budgeting
Develop and implement the Centre's annual marketing strategy and budget in line with business objectives.
Manage daily execution of marketing activities, campaigns, and brand initiatives.
Track, control, and report on marketing expenditure.
Brand Management & Advertising
Act as brand custodian for the Centre, ensuring consistency across campaigns, events, and communications.
Develop creative campaigns, oversee production, and manage advertising media planning and bookings.
Maintain systematic records of all marketing assets, creative work, and campaign history.
Promotions & Events
Plan and implement annual, seasonal, and event-based campaigns to boost footfall, dwell time, and tenant turnover.
Secure sponsorships and partnerships to enhance event budgets.
Ensure events strengthen brand awareness and align with Centre objectives.
Digital & Social Media
Oversee digital strategy across social platforms, apps, and website.
Drive engagement through effective social media management (Instagram, Twitter, Facebook).
Implement strategies to optimise digital platforms and shopper interaction.
Public Relations & Communications
Develop and implement PR and crisis communication strategies.
Manage press releases, media relations, and publicity to maximise Centre exposure.
Build and maintain strong relationships with key media contacts.
Exhibitions & Media Sales
Manage indoor/outdoor advertising and exhibitions to maximise sundry income.
Ensure displays, activations, and sales meet Centre standards and brand requirements.
Oversee external media agency SLAs and ensure revenue targets are met.
CSI & Tenant Engagement
Develop and deliver the Centre's CSI strategy and related initiatives.
Drive tenant relationship programmes, including newsletters, training workshops, inductions, and promotional support.
Coordinate awards programmes and service audits to strengthen retailer partnerships.
Reporting & Research
Submit detailed monthly reports for owners and senior management.
Commission and oversee research, surveys, and focus groups to inform strategy.
Use insights to refine campaigns, improve tenant engagement, and identify retail trends.
Requirements:
Minimum 5 years' experience as a Marketing Manager in a retail/shopping centre environment
Bachelor's degree in Marketing, Communications, or equivalent experience
Strong track record in developing and executing marketing strategies and budgets
Solid background in digital marketing, PR, and brand management
Excellent organisational, analytical, and project management skills
Creative, strategic thinker with attention to detail and problem-solving ability
Strong leadership skills with proven team and stakeholder management experience
Proficiency in MS Office (Word, Excel, PowerPoint); digital platforms and CRM knowledge advantageous
Excellent written, verbal, and presentation skills
Elite
Recruiter