Marketing Manager

South Africa, South Africa

Job Description

Marketing Manager
Remote | Full-Time | US Hours
About Pavago
At Pavago, we are seeking a Marketing Manager for a Luxury Aviation Company, where you will redefine how the world flies. As the "Uber for Private Jets," their mission is to bring luxury aviation into the on-demand, digital era -- fast, simple, and elite. With a $250K+ annual advertising budget, an aggressive growth roadmap, and a high-value clientele, we're looking for a strategic, hands-on Marketing Manager to own and scale their digital marketing engine.
What You'll Be Responsible For
Growth Strategy & Full-Funnel Execution

  • Architect and implement a unified growth strategy across paid, organic, social, and automated channels.
  • Own the digital customer journey -- from awareness and acquisition to retention and loyalty.
Performance Marketing (Paid)
  • Manage and continuously optimize a $250K+ annual Google Ads budget (Search, Display, Video).
  • Lead Meta Ads campaigns (Instagram/Facebook), targeting high-net-worth individuals and global luxury markets.
  • Build and test ad creatives, funnels, and landing pages to improve conversion and reduce CAC.
Organic Growth & SEO
  • Spearhead our SEO strategy -- from technical site audits and keyword research to backlink building and optimized content.
  • Collaborate with content creators and web designers to increase visibility and rank for competitive luxury aviation keywords.
AI-Driven Marketing & Automation
  • Use AI tools (e.g., ChatGPT, Jasper, Copy.ai, Midjourney) to scale content creation, performance analysis, and A/B testing.
  • Continuously experiment with AI-based ad copy, audience segmentation, and creative generation.
  • Automate campaigns and lead nurturing using HubSpot workflows and AI-enhanced sequences.
Social Media Strategy
  • Oversee brand presence and growth across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.
  • Develop and schedule thumb-stopping content tailored to each platform's algorithm and luxury audience.
  • Identify influencer partnerships, PR hooks, and UGC opportunities to build brand buzz.
Marketing Automation & CRM (HubSpot)
  • Manage the full HubSpot ecosystem: lead scoring, list segmentation, funnel automation, and campaign tracking.
  • Execute lifecycle marketing -- from welcome flows to re-engagement and VIP loyalty campaigns.
Analytics, Attribution & Insights
  • Monitor performance across all digital platforms using GA4, HubSpot dashboards, and custom reporting tools.
  • Deliver actionable insights to leadership to improve ROAS, optimize CAC: LTV ratios, and drive channel efficiency.
Brand & Content Ownership
  • Shape and maintain a consistent luxury tone and design language across all platforms.
  • Create high-converting messaging that resonates with ultra-affluent travelers.
  • Stay on top of luxury marketing trends, competitor moves, and evolving audience behavior.
Who You Are
  • 3+ years of digital marketing experience across paid media, organic, social, and email.
  • Proven success managing large-scale Google Ads and Meta Ads budgets.
  • Deep familiarity with HubSpot CRM, workflows, reporting, and automation.
  • Strong experience with SEO tools like Ahrefs, SEMrush, and Screaming Frog.
  • Practical knowledge of AI tools used in performance marketing, content, and automation.
  • Social media savvy -- capable of crafting strategies tailored to premium consumer behavior.
  • Analytical and creative -- you thrive at the intersection of data, design, and storytelling.
  • Experience in luxury, travel, tech, or aviation is a big advantage.
Apply Now!

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Job Detail

  • Job Id
    JD1484434
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    South Africa, South Africa
  • Education
    Not mentioned