Kievits Kroon Gauteng Wine Estate is seeking an experienced and driven Marketing Manager to lead our marketing department. This exciting role offers the opportunity to manage and elevate a luxury wine estate's brand presence across all platforms. From strategy to execution, you'll oversee integrated campaigns that drive visibility, engagement, and business growth. If you're passionate about hospitality, digital innovation, and brand storytelling, this is the ideal environment to showcase your leadership and creativity.
Key Responsibilities:
Develop and implement strategic marketing plans to drive brand awareness and revenue growth.
Oversee and manage all digital marketing efforts including social media, SEO, SEM, paid media, and email marketing.
Lead public relations initiatives to enhance brand reputation and media presence.
Ensure brand consistency across all marketing materials, platforms, and design assets.
Manage the design and rollout of print and digital collateral including brochures, signage, and branded content.
Execute lead generation campaigns to support business development objectives.
Maintain and update the estate's website and online presence.
Coordinate brand awareness initiatives and promotional campaigns.
Monitor campaign performance metrics and optimise strategies based on data insights.
Compile detailed monthly reports, forecasts, and budgets for the General Manager.
Oversee marketing calendar and ensure smooth execution of all campaigns and events.
Required Skills & Experience:
Experience:
3+ years in a senior marketing role, ideally within the hospitality, luxury, or lifestyle sector.
Education:
Bachelor's degree in Marketing, Business Administration, or a related field
Marketing & Technical Proficiency:
Strong knowledge of social media management and CRM systems.
Skilled in using Google Suite (Analytics, Ads, Tag Manager, Search Console).
Proficient in email marketing platforms and campaign automation.
Familiar with paid media advertising on Meta (Facebook/Instagram) and Google Ads.
Experience with WordPress (Divi or Elementor builders advantageous).
Proficient in Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Understanding of print production, supplier liaison, and artwork preparation.
Competent in statistical research and data interpretation for marketing analytics.
Personal Attributes:
Strong leadership skills with the ability to manage a small marketing team and external partners.
Strategic and creative thinker with excellent attention to detail.
High-level communicator, confident in presentations and interdepartmental collaboration.
Highly organised, able to prioritise and manage multiple campaigns simultaneously.
Results-driven, with a demonstrated ability to achieve ROI through marketing efforts.
Passionate about luxury hospitality and delivering memorable brand experiences.
Why Join Us?
This full-time role at Kievits Kroon offers an exceptional opportunity to influence a luxury brand in a beautiful, inspiring environment. You'll work with a collaborative team committed to excellence and innovation, with the freedom to shape and lead impactful marketing strategies.
Salary:
R25 000 - R33 000 per month, depending on experience
Job Types:
Full-time, Permanent
Ability to commute/relocate:
Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's Degree (Required)
License/Certification:
Driver's License and own transport (Required)
Location:
Pretoria, Gauteng (Preferred)
Application Deadline:
2025/06/10
Job Types: Full-time, Permanent
Pay: R25000,00 - R33000,00 per month
Ability to commute/relocate:
Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (Required)
Education:
Diploma (Required)
License/Certification:
License and own transportation? (Required)
Location: