Job Description

Job Summary
Our client operating in the Wholesale and Retail Industry is currently looking to employ a Marketing Manager. The Marketing Manager will be based in Port Elizabeth but will be expected to travel frequently within the Eastern Cape and occasionally out of the province.
Purpose of Position:

• To strategically plan, execute, and manage the Eastern Cape Division's marketing and branding initiatives and objectives.
• To build better Businesses and market share by maximising profitability; through effective relationship building, planning, developing and implementing marketing strategies, discovering new and unique marketing initiatives that build brand presence in the marketplace.

Requirements:

• Matric / Grade 12.
• At least 3 years' experience as a Marketing Manager in a customer centric industry.
• FMCG experience will be highly advantageous.
• Good understanding of Marketing to low-medium end markets.
• Valid driver's license and own transport essential.
• Willingness to travel within the Eastern Cape to visit members, and occasionally out of the province.
• Solid understanding of B2B and B2C concepts.
• Good understanding of marketing principles, flyers, catalogues, and informal events organizing.
• Excellent organizational skills.
• Excellent stakeholder relationship management skills.
• The ability to align event and marketing strategies of the division to ensure company objectives are achieved.

Key Performance Areas:
1. Marketing and Project Coordination:

• Drive brand-building initiatives.

2. Sales and Profitability Management:

• Responsible for the achievement of divisional marketing goals and financial objectives.
• Develop short- and long-term budgets for the various initiatives and activities, monitor progress and evaluate performance.
• Monitor the execution of expenses against plan and make the necessary corrections when and if required.

3. New Business Development:

• Introduce and support new member marketing initiatives.
• Negotiate, list, and manage new marketing suppliers.
• Use initiative and innovation to ensure continuous improvement.

4. Private Label Management:

• Promote, grow and support our brand to your members through various marketing initiatives.

5. Organisational Effectiveness:

• Make effective, careful, and strategic use of all our resources.

6. People:

• Develop a Personal Improvement Plan with the resources available to you, ensure the accomplishment thereof to ensure continuous self-improvement.
• Contribute to the leadership development of people within the division, constantly sharing knowledge and transfer learnings to develop team skills.
• Manage, motivate and inspire staff to achieve service excellence.
• Manage the effective and efficient flow of communication to our Members, Suppliers and Internal Departments.

7. Stakeholder Relationship and Service Excellence Management:

• Continuously engage with stakeholders and solicit feedback on service excellence levels; address any shortfalls with business partners internally and externally.
• Display strong communication skills through facilitating frequent meetings and communicating marketing and company goals/objectives.
• Develop and maintain healthy relationships with all stakeholders and their teams ensuring trade visits are executed as per the divisional objectives.
• Media negotiation and authorization of artwork in accordance with the brand or company image.
• Manage and review all point-of-sale material, marketing material and product solutions aligned to company standards.
• Investigate and provide assistance to members on ways to expand a store's footprint such as banner stores.
• Provide guidance in terms of how customers can easily access members products e.g. Delivery services, online purchasing.

8. Brand Management:

• To guide new members in developing and maintaining their brand image and corporate identity through relevant marketing, signage and intellectual property development.
• Build our brand presence across all trademarks.
• Support divisional objectives to increase brand footprint.
• Build a strong brand presence across all our brands, achieving targets set by brand.
• Identify opportunities to strengthen the brand and execute community brand building initiatives together with member and suppliers.

9. Administration Management:

• Manage the administrative requirements (including reporting and record keeping) of the division as per standards.
• Ensure compliance with Company and legal policies, procedures, and regulations.
• Share best practice with Divisional Marketing Managers.
• Manage, prepare and distribute reports as required for meetings and management (Board, Executives, postmortems, sales growths, promotions, etc.).

10. Promotions - Management and Coordination:

• Develop a national grid with short- and long-term plans and budgets for the various initiatives and activities, monitor progress and evaluate sales performance.
• Ensure promotional deadlines are met.
• Drive, execute and provide solutions for our top members performance.

11. Events Management:

• Event Management for divisional and supplier functions.
• Ensure seamless logistics, stakeholder engagement, budget oversight, and post-event evaluation.

Only shortlisted candidates will be contacted. If you do not hear from us within two weeks of applying, please consider your application unsuccessful.
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