Job Description

Eastern Cape, Port ElizabethMonthly Cost To Company (Market related)Our client operating in the Wholesale and Retail Industry is currently looking to employ a Marketing Manager. The Marketing Manager will be based in Port Elizabeth, but will be expected to travel frequently within the Eastern Cape and occasionally out of the province.Requirements:

• Matric / Grade 12.
• At least 3 years experience as a Marketing Manager in a customer centric industry.
• FMCG experience will be highly advantageous.
• Good understanding of Marketing to low-medium end markets.
• Valid drivers license and own transport essential.
• Willingness to travel within the Eastern Cape to visit members, and occasionally out of the province.
• Solid understanding of B2B and B2C concepts.
• Good understanding of marketing principles, flyers, catalogues, and informal events organizing.
• Excellent organizational skills.
• Excellent stakeholder relationship management skills.
• The ability to align event and marketing strategies of the division to ensure company objectives are achieved.

Purpose of Position:

• To strategically plan, execute, and manage the Eastern Cape Divisions marketing and branding initiatives and objectives.
• To build better Businesses and market share by maximising profitability; through effective relationship building, planning, developing and implementing marketing strategies, discovering new and unique marketing initiatives that build brand presence in the marketplace.

Key Performance Areas (NB):Marketing and Project Coordination:

• Drive brand-building initiatives.

Sales and Profitability Management:

• Responsible for the achievement of divisional marketing goals and financial objectives.
• Develop short- and long-term budgets for the various initiatives and activities, monitor progress and evaluate performance.
• Monitor the execution of expenses against plan and make the necessary corrections when and if required.

New Business Development:

• Introduce and support new member marketing initiatives.
• Negotiate, list, and manage new marketing suppliers.
• Use initiative and innovation to ensure continuous improvement.

Private Label Management:

• Promote, grow and support our brand to your members through various marketing initiatives.

Organisational Effectiveness:

• Make effective, careful, and strategic use of all our resources.

People:

• Develop a Personal Improvement Plan with the resources available to you, ensure the accomplishment thereof to ensure continuous self-improvement.
• Contribute to the leadership development of people within the division, constantly sharing knowledge and transfer learnings to develop team skills.
• Manage, motivate and inspire staff to achieve service excellence.
• Manage the effective and efficient flow of communication to our Members, Suppliers and Internal Departments.

Stakeholder Relationship and Service Excellence Management:

• Continuously engage with stakeholders and solicit feedback on service excellence levels; address any shortfalls with business partners internally and externally.
• Display strong communication skills through facilitating frequent meetings and communicating marketing and company goals/objectives.
• Develop and maintain healthy relationships with all stakeholders and their teams ensuring trade visits are executed as per the divisional objectives.
• Media negotiation and authorization of artwork in accordance with the brand or company image.
• Manage and review all point-of-sale material, marketing material and product solutions aligned to company standards.
• Investigate and provide assistance to members on ways to expand a stores footprint such as banner stores.
• Provide guidance in terms of how customers can easily access members products e.g. Delivery services, online purchasing.

Brand Management:

• To guide new members in developing and maintaining their brand image and corporate identity through relevant marketing, signage and intellectual property development.
• Build our brand presence across all trademarks.
• Support divisional objectives to increase brand footprint.
• Build a strong brand presence across all our brands, achieving targets set by brand.
• Identify opportunities to strengthen the brand and execute community brand building initiatives together with member and suppliers.

Administration Management:

• Manage the administrative requirements (including reporting and record keeping) of the division as per standards.
• Ensure compliance with Company and legal policies, procedures, and regulations.
• Share best practice with Divisional Marketing Managers.
• Manage, prepare and distribute reports as required for meetings and management (Board, Executives, postmortems, sales growths, promotions, etc.).

Promotions - Management and Coordination:

• Develop a national grid with short- and long-term plans and budgets for the various initiatives and activities, monitor progress and evaluate sales performance.
• Ensure promotional deadlines are met.
• Drive, execute and provide solutions for our top members performance.

Events Management:

• Event Management for divisional and supplier functions.
• Ensure seamless logistics, stakeholder engagement, budget oversight, and post-event evaluation.

Only shortlisted candidates will be contacted. If you do not hear from us within two weeks of applying, please consider your application unsuccessful.

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