Job Description

Marketing Manager Key Responsibilities

1.1 Strategic Planning and Market Analysis

Develop and implement comprehensive marketing strategies.

Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.

Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.

Forecast market trends and develop strategies to capitalize on market opportunities.

1.2 Brand Development and Management

Oversee the brand strategy for a range of our beauty products.

Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.

Ensure consistent brand messaging across all marketing channels and materials.

Monitor and analyse brand performance, adjusting strategies as needed.

1.3 Leadership and Team Management

Lead, mentor, and supervise the marketing team, providing guidance and support in their marketing initiatives.

Set clear team goals and performance metrics; evaluate team performance and provide feedback.

Foster a collaborative team environment that encourages innovative thinking and risk-taking.

Develop and manage the professional growth and training of team members.

1.4 Product Marketing and Promotion

Develop marketing plans and campaigns for consumers (including both digital and traditional media strategies where applicable).

Collaborate with sales teams to align marketing strategies with sales objectives.

Oversee the production of promotional materials and marketing collateral.

Ensure compliance with industry regulations and standards in all marketing activities.

1.5 Stakeholder Collaboration

Work closely with cross-functional teams, including Regional and Branch Managers, regulatory affairs, and external partners, to ensure cohesive brand strategies.

Liaise with key industry players, beauty professionals and staff to build brand awareness and credibility.

Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.

1.6 Budget Management

Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.

Monitor spending and adjust budgets as necessary to optimize marketing ROI.

1.7 Reporting and Analytics

Regularly report on marketing campaign results and market research findings to head of marketing.

Utilize analytics tools to track campaign performance and adjust strategies accordingly.

1.8 Innovation and Continuous Improvement

Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.

Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.

1.9 Digital & Website Management

Oversee company websites to ensure content is up-to-date, user-friendly, and aligned with brand strategy.

Manage e-commerce functions, including product uploads, pricing updates, promotions, and online merchandising.

Coordinate with developers/IT for technical improvements, SEO optimization, and website performance tracking.

Implement website analytics to monitor customer behavior and conversion rates, providing insights for continuous improvement.

1.10 Supplier & Partner Management

Manage relationships with external marketing, creative, and production suppliers to ensure timely delivery of campaigns and assets.

Source and negotiate with third-party service providers (designers, photographers, printers, media agencies, etc.) to achieve cost-effectiveness and high-quality outcomes.

Maintain a supplier database and performance tracking system.

Ensure external suppliers align with brand guidelines and company standards.

1.11 Retail & Trade Marketing Management

Coordinate and send out marketing assets (POS materials, digital assets, promotional content) to retail partners.

Develop and manage retail activations, in-store promotions, and visual merchandising strategies.

Source, evaluate, and onboard new retail partners to expand distribution and brand visibility.

Act as liaison between sales and retail partners to ensure brand consistency across all retail touchpoints.

Monitor retail performance and provide regular reports on product movement and campaign effectiveness.

1.12 Traditional & Mall Marketing Communications

Liaise with mall management teams to secure advertising spaces such as billboards, pylons, posters, and in-mall activations.

Develop and maintain strong relationships with mall marketing managers to ensure consistent brand visibility.

Plan and coordinate traditional marketing campaigns in line with brand strategy and seasonal promotions.

Monitor the effectiveness of mall/traditional campaigns and adjust strategies as needed.

Requirements

Bachelor's degree in Marketing, Business, or related field Proven 5 experience in marketing management Strong understanding of marketing principles, strategies, and tactics Experience with budget management and ROI analysis Familiarity with marketing automation tools and software

Key Skills

Strategic thinking and planning Creativity and innovation Excellent communication and leadership skills Analytical and problem-solving skills Digital marketing expertise (paid social, email, SEO, etc.) Data analysis and interpretation Brand management and development Team management and collaboration Adaptability and flexibility in a fast-paced environment Strong project management skills

Soft Skills:

Time management and organization Collaboration and teamwork Adaptability and resilience Creative problem-solving Strong written and verbal communication

Technical Skills:

Marketing automation platforms SEO and keyword research tools Social media management tools Email marketing platforms Data analytics tools Content management systems

Salary

Market Related
Job Type: Temp to perm
Contract length: 6 months

Pay: Up to R20000,00 per month

Work Location: In person