Job Description

Johannesburg, South Africa

Job description

Requisition ID

267427

Date posted

08/15/2025

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.

Certified by the Top Employer Institute 2025.

Role Purpose/Business Unit:

The role of the Segment Marketing Manager is to support the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment(s).

Your responsibilities will include:

Analyse & report on segment performance/P&L:

Track and regularly report on segment performance, improvement initiatives Weekly, monthly, quarterly, annual reporting Work with finance, pricing, analytics & insights & research departments to optimize segment analyses and insights

Segment reporting & analysis:

Understand the market, competitors and segment opportunities Identify customer and commercial opportunities through actionable insights Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value

Lead cross-functional segment teams:

Lead teams from all functions to deliver segment plans and improvement initiatives

The ideal candidate for this role will have:

Matric essential A minimum relevant 3 year Marketing degree or equivalent essential A minimum of 5 years relevant experience essential with proven marketing experience managing successful consumer propositions

Core competencies, knowledge, and experience:

Insights gathering & statistical analysis Marketing strategy Marketing planning Project execution Proposition development Commercial & financial acumen Analysis Presentation Leadership Reporting

We make an impact by offering:

Enticing incentive programs and competitive benefit packages Retirement funds, risk benefits, and medical aid benefits Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies


Closing date for Applications:

22 August 2025

The base location for this role is

Midrand, Vodacom Campus

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.

Insights from previous hires

Top skills

Brand Management

Advertising

Business Management

Strategy

Marketing

Previously worked as

1. Marketing Manager
2. Brand Manager
3. Senior Marketing Manager
4. Digital Marketing Manager
5. Marketing Consultant