Job Description

Overall Job Purpose:

• The Marketing Manager is responsible for the development, delivery, ongoing optimisation and measurement of marketing plans to drive student acquisition, brand growth, and stakeholder engagement. The role requires both creative leadership and data-driven decision-making to drive content engagement, safeguard the institution's reputation, and ensure strong marketing performance aligned with business goals.

Duties and Responsibilities:
Content engagement & effectiveness

• Develop and manage cross-platform content calendars aligned to business goals
• Guide the creation of multimedia content for campaigns, websites, social media and email.
• Collaborate with cross-functional teams for storytelling opportunities.
• Optimise content for SEO, engagement and conversion

Campaign performance & conversation rates

• Plan and execute digital and traditional campaigns to drive student acquisition
• Coordinate closely with the sales team to optimise lead flows
• Track and analyse campaign data to drive optimisation

• Run regular A/B tests and performance reviews

Brand development & strategic positioning

• Develop brand positioning frameworks and guidelines.
• Conduct competitor brand analysis and audience perception research
• Align campaigns to long-term brand narrative and visual identity
• Support the rollout of brand strategies

Crisis & Reputation Management

• Draft, update and implement crisis communication protocols.
• Monitor brand sentiment across digital platforms and media.
• Provide rapid-response messaging during reputational threats.

• Support leadership with talking points and media briefs.

Employee & Internal Communication Impact

• Develop and implement internal communication strategies to enhance employee engagement.
• Ensure timely dissemination of company updates and key messages.
• Coordinate messaging across departments and leadership.
• Manage internal newsletters, updates and staff campaigns.
• Facilitate cross-functional communication to align marketing and operations

Stakeholder & Media Relations Success

• Build and maintain strong relationships with media, journalists, and influencers.
• Develop stakeholder engagement strategies to improve corporate relations.
• Organise and manage PR events, press conferences, and briefings.
• Organize press events, media briefings, and networking opportunities.
• Monitor media coverage and address PR challenges proactively.

Educational Requirements:

• Bachelor's degree in Marketing, Communications, Media Studies, Business Administration or a related field (Minimum)
• Honours or postgraduate qualification in Marketing, Brand Management, or Business (Ideal)
• Certification in Digital Marketing from reputable international institutions e.g., Google, HubSpot, Semrush, Meta
• Training in Brand Management, Crisis Communication, Media, SEO, SEM or Data Analytics.
• Experience with AI-driven marketing tools and automation platforms.

Minimum Work Requirement:

• 5 years experience in marketing, communications, or public relations, preferably in a supervisory or managerial role

Strong knowledge of digital marketing tools, analytics, and social media platforms.
Proven experience in digital campaign management, reputation or crisis communication, and stakeholder engagement.
Experience with graphic design, video production, and content management systems (CMS).
Experience working within the higher education sector or with higher education clients
Skills & Competencies

• Campaign planning and execution
• Digital tool proficiency
• Digital marketing ecosystems in higher education
• Reputation and crisis communication
• Initiative and accountability