Marketing Manager

Home Based, ZA, South Africa

Job Description

Remote | Full-Time | US Hours



About Pavago:



At Pavago, we are seeking a Marketing Manager for a Luxury Aviation Company, where you will redefine how the world flies. As the "Uber for Private Jets," their mission is to bring luxury aviation into the on-demand, digital era -- fast, simple, and elite. With a $250K+ annual advertising budget, an aggressive growth roadmap, and a high-value clientele, we're looking for a strategic, hands-on Marketing Manager to own and scale their digital marketing engine.



What You'll Be Responsible For:



Growth Strategy & Full-Funnel Execution:



Architect and implement a unified growth strategy across paid, organic, social, and automated channels. Own the digital customer journey -- from awareness and acquisition to retention and loyalty.

Performance Marketing (Paid):



Manage and continuously optimize a $250K+ annual Google Ads budget (Search, Display, Video). Lead Meta Ads campaigns (Instagram/Facebook), targeting high-net-worth individuals and global luxury markets. Build and test ad creatives, funnels, and landing pages to improve conversion and reduce CAC.

Organic Growth & SEO:



Spearhead our SEO strategy -- from technical site audits and keyword research to backlink building and optimized content. Collaborate with content creators and web designers to increase visibility and rank for competitive luxury aviation keywords.

AI-Driven Marketing & Automation:



Use AI tools (e.g., ChatGPT, Jasper, Copy.ai, Midjourney) to scale content creation, performance analysis, and A/B testing. Continuously experiment with AI-based ad copy, audience segmentation, and creative generation. Automate campaigns and lead nurturing using HubSpot workflows and AI-enhanced sequences.

Social Media Strategy:



Oversee brand presence and growth across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms. Develop and schedule thumb-stopping content tailored to each platform's algorithm and luxury audience. Identify influencer partnerships, PR hooks, and UGC opportunities to build brand buzz.

Marketing Automation & CRM (HubSpot):



Manage the full HubSpot ecosystem: lead scoring, list segmentation, funnel automation, and campaign tracking. Execute lifecycle marketing -- from welcome flows to re-engagement and VIP loyalty campaigns.

Analytics, Attribution & Insights:



Monitor performance across all digital platforms using GA4, HubSpot dashboards, and custom reporting tools. Deliver actionable insights to leadership to improve ROAS, optimize CAC: LTV ratios, and drive channel efficiency.

Brand & Content Ownership:



Shape and maintain a consistent luxury tone and design language across all platforms. Create high-converting messaging that resonates with ultra-affluent travelers. Stay on top of luxury marketing trends, competitor moves, and evolving audience behavior.

Who You Are:



3+ years of digital marketing experience across paid media, organic, social, and email. Proven success managing large-scale Google Ads and Meta Ads budgets. Deep familiarity with HubSpot CRM, workflows, reporting, and automation. Strong experience with SEO tools like Ahrefs, SEMrush, and Screaming Frog. Practical knowledge of AI tools used in performance marketing, content, and automation. Social media savvy -- capable of crafting strategies tailored to premium consumer behavior. Analytical and creative -- you thrive at the intersection of data, design, and storytelling. Experience in luxury, travel, tech, or aviation is a big advantage.

Apply Now! :

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Job Detail

  • Job Id
    JD1481151
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Home Based, ZA, South Africa
  • Education
    Not mentioned