Marketing Manager (fmcg)

Milnerton, Cape Town, South Africa

Job Description

Job Summary Qualification and Experience

  • Business or marketing-related degree or equivalent professional qualification
  • 8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG
  • Proven experience in managing creative teams
  • Conceptual creative development across design/art direction, copy and content
  • Demonstrated experience in social media and e-commerce
Knowledge, Skills and Attributes
  • Customer service orientated
  • Be able to solve problems quickly and efficiently
  • Self-driven and results-oriented
  • Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility
  • Innovative, creative merchant mind-set.
  • Strategic and commercial mindset
  • Able to work in a team and lead a team
  • Excellent negotiator
Role and Responsibilities
Marketing Strategy & Brand Development
  • Keeping abreast and informed as to market, political, trading and economical environments affecting the business
  • Develop and execute integrated marketing strategies to strengthen brand positioning and market share
  • Convert agreed upon marketing plans and strategies into feasible, workable project plans
  • Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers
  • Conduct market research to understand consumer preferences, trends, and competitor activities
  • Build strategic partnerships to enhance brand exposure and market reach
Digital & Retail Marketing
  • Lead digital marketing initiatives including social media, e-commerce, and online customer engagement
  • Optimize in-store marketing, visual merchandising, and customer experience o grow brand equity
  • Monitor marketing ROI and continuously refine campaigns for effectiveness
Creative Direction & Cross-Functional Collaboration
  • Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts
  • Lead the ongoing development and evolution of our brand identity
  • Take a hands-on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compelling
  • Partner closely with the content/copywriting team to craft messaging aligned with tone of voice and campaign objectives
  • Work alongside the video team to shape storytelling concepts and branded video content
  • Creative development and reviews - responsible for driving all creative outputs
  • Workflow processes - Optimize or strengthen existing workflow processes to ensure campaign deadlines are met
  • Assist with production management for relevant campaigns
  • Media strategy - Contribute to media strategy, planning and best practice across all campaigns
  • Manage and collaborate with external creative agencies and partners
Sales & Business Growth
  • Align with sales department to drive sales objectives across customer segments.
  • Monitor distribution and implement marketing improvement strategies per channel, to support sales department
  • Develop new business opportunities and explore expansion into new markets
  • Manage key client relationships and ensure high customer satisfaction
Reporting
  • Managing marketing budget compliance
  • Reporting weekly, monthly and quarterly on marketing metrics
Health and Safety
  • Participate in safety forums and attend relevant training/programmes
  • Report all safety incidents to the relevant people
  • Comply with safety policies and procedures
  • Wear protective clothing (where applicable) at all times
Limpopo Personnel
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Job Detail

  • Job Id
    JD1549934
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Milnerton, Cape Town, South Africa
  • Education
    Not mentioned