Job Description

High end Luxury Lodge group with their Head Office in Central Cape Town is looking for a multi-talented and passionate Marketing Manager, this position forms part of the Executive Management of the Group and will report directly to the CEO. This role requires a keen awareness of the brand to ensure that it stays consistent and true to itself. The role also focuses on the promotion of the lodge portfolio on a local and, more importantly, international level to effectively drive revenue. You will be required to assume responsibility for marketing the portfolio with the use of the digital platforms, communicating the brand messaging across the guest experience, and increasing bookings. The role encompasses traditional marketing, digital marketing and communications while creating and increasing brand engagement and a competitive edge. The ideal candidate is charismatic and au fait with marketing extremely high-end, luxury brands.

• Develop the marketing strategy and ensure a consistent image is being portrayed
• Be proactive in developing publicity opportunities and effectively dealing with media
• Create ongoing in-house promotions and activities to stimulate sales, staff and customers
• Maintain and update all necessary internal and external stationery/signage
• Ensure that all marketing material is relevant and up to date
• Ensure all marketing material correspond with marketing team and external uses like website and social media
• Build relationships with partners and grow the database
• Create and send regular newsletters and mailers
• Guide business decisions by staying on top of trends
• Build an online audience through website & social media xe2x80x93 stay up to date with the latest web technology and create brand awareness through website and online channels
• Manage digital content creation xe2x80x93 blogs, captions, website copy, photo and video shoots as well as the content schedule
• Ensure the continued management of social media marketing xe2x80x93 creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviews
• Managing and updating the website. Give direction on web content. Working with the web development agency to improve performance through design and functionality
• Increase direct bookings with a strategy to increase traffic to the website.
• Establish the portfolioxe2x80x99s key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media and digital marketing
• Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and to equip our sales team, affiliations, trade, direct consumers
• Setting criteria for hosting journalists and influencers based on negotiate deliverables
• Liaise with outsourced PR agencies with regards to press releases and providing information for journalists
• Crisis management
• Review the brand strategy to make sure it is in line with the vision and values of the brand and to build awareness and drive sales
• Effectively communicate our brand and implement our brand guide
• Work with designers to ensure consistent brand experience throughout the customer journey from the website to our communications and on property collateral
• Create brand awareness and make sure the brand stays consistent and true to itself
• Increase awareness by working with international PR to get coverage in primary targeted markets and publications
• Increase brand awareness of the portfolio in these key markets by focusing on unique selling points.

Requirements:

• Minimum 3 yearsxe2x80x99 experience working in a Marketing Manager role on a high-end luxury travel brand is essential.
• Very high-end hospitality experience is ideal (luxury brand experience will also be considered).
• Charisma xe2x80x93 able to eloquently hold conversations with guests, various stakeholders, and company shareholders.
• Engaging and a passion to represent a quality, high-end brand.
• Passion for high-end hospitality and luxury travel.
• Able to comfortably slot into a close-knit team.
• Must have digital and print marketing experience, as well as social media, in a luxury safari or hotel group.
• Must be currently based in Cape Town and available for on site interviews - no relocations will be considered.

Please submit a portfolio of work with your CV.