Job Description

Job Summary
Our client, in the hospitality industry and based in Woodstock Cape Town; is currently looking to employ an experienced Marketing Manager.
Requirements
Relevant degree or diploma in Marketing.
Responsibilities but are not limited to:
Portfolio Strategy Development
Lead the creation and execution of a holistic marketing strategy that encompasses all products/services within the portfolio.
Align marketing objectives with business goals to drive growth and market share.
Agency Management
Oversee the relationship with external marketing agencies, ensuring their work aligns with our strategic vision and delivers the desired results.
Negotiate contracts, set clear expectations, and monitor performance metrics.
Operational Efficiency
Leverage your operations background to streamline marketing processes, improve workflow efficiency, and ensure optimal use of resources.
Implement best practices in project management and process improvement.
Budget Management
Develop and manage the marketing budget, ensuring all activities are cost-effective and deliver a strong return on investment.
Monitor expenditures and report on financial performance.
Campaign Planning and Execution
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, print, and events.
Ensure consistent messaging and branding.
Market Research and Analysis
Conduct market research to stay informed on industry trends, menu trends, customer insights and needs, and competitor activities.
Use insights to inform marketing strategies and identify growth opportunities.
Team Leadership
Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear objectives, provide regular feedback, and support professional development.
Performance Measurement
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Use data-driven insights to optimize campaigns and strategies.
Cross-Functional Collaboration
Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.
Reporting
Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.
Headhunters
Recruiter

Skills Required