Job Description

Description

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To lead the marketing department in developing and executing strategic marketing plans that drive brand awareness, customer engagement, and revenue growth. This role involves managing budgets, overseeing campaigns, and aligning marketing efforts with business objectives to strengthen the organization's market position.cuting marketing strategies, managing budgets, and driving brand awareness and revenue growth.

Responsibilities

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Marketing Strategy & Brand Development

Keeping abreast and informed as to market, political, trading and economical environments affecting the business Develop and execute integrated marketing strategies to strengthen brand positioning and market share Convert agreed upon marketing plans and strategies into feasible, workable project plans Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers Conduct market research to understand consumer preferences, trends, and competitor activities Build strategic partnerships to enhance brand exposure and market reach

Digital & Retail Marketing

Lead digital marketing initiatives including social media, e-commerce, and online customer engagement Optimize in-store marketing, visual merchandising, and customer experience to grow brand equity Monitor marketing ROI and continuously refine campaigns for effectiveness

Creative Direction & Cross-Functional Collaboration

Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts Lead the ongoing development and evolution of our brand identity Take a hands-on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compelling Partner closely with the content/copywriting team to craft messaging aligned with tone of voice and campaign objectives Work alongside the video team to shape storytelling concepts and branded video content Manage and collaborate with external creative agencies and partners Creative development and reviews - responsible for driving all creative outputs Workflow processes - Optimize or strengthen existing workflow processes to ensure campaign deadlines are met Assist with production management for relevant campaigns Media strategy - Contribute to media strategy, planning and best practice across all campaigns

Sales & Business Growth

Align with sales department to drive sales objectives across customer segments. Monitor distribution and implement marketing improvement strategies per channel, to support sales department Develop new business opportunities and explore expansion into new markets Manage key client relationships and ensure high customer satisfaction

Reporting

Managing marketing budget compliance Reporting weekly, monthly and quarterly on marketing metrics

Health and Safety

Participate in safety forums and attend relevant training/programmes Report all safety incidents to the relevant people Comply with safety policies and procedures Wear protective clothing (where applicable) at all times

Employee management and development

Ensure overall compliance with relevant procedures and policies Ensure that all team members have clearly defined job profiles Regular goal reviews are completed to assess achievement of results Support, coaching and mentoring are continuously provided to ensure that objectives are met Appropriate allocation of resources to meet operational demands Ensure adequate succession planning to meet ongoing and anticipated business requirements

Requirements

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Qualification and Experience

Business or marketing-related degree or equivalent professional qualification 8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG Proven experience in managing creative teams Conceptual creative development across design/art direction, copy and content Demonstrated experience in social media and e-commerce

Knowledge, Skills and Attributes

Customer service orientated Be able to solve problems quickly and efficiently Self-driven and results-oriented Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility Innovative, creative merchant mind-set. Strategic and commercial mindset Able to work in a team and lead a team * Excellent negotiator