Job Description

Role:

Marketing Manager

Location:

Cape Town

Type:

Full-Time

Start date:

ASAP



About the role

The Academy of Digital Arts is seeking a strategic, creative, and data-driven Marketing Manager to lead brand growth, enrolments, and community engagement across our full-time, part-time, and short-course offerings. You'll own the annual marketing plan, guide a small team, and run multi-channel campaigns that connect future creatives with an education they love.



Key responsibilities

Strategic marketing and planning

Develop and execute an annual marketing strategy aligned with ADA's growth and enrolment goals.

Conduct / validate market research to identify trends, competitor activity, and student needs.

Manage marketing budgets, KPIs, and reporting.

Campaign management

Plan, execute, and optimise multi-channel campaigns (digital, social media, email, paid ads, print, events).

Develop compelling messaging for different audiences (school leavers, professionals, career changers, industry partners).

Ensure consistency of brand voice and visual identity across all platforms.

Digital marketing

Manage website content, SEO, and analytics to drive course inquiries and enrolments.

Oversee paid media campaigns and manage relationship with agency (Meta, Google, LinkedIn).

Grow and engage ADA's online community across social media platforms.

Create and manage email marketing campaigns, newsletters, and automated journeys.

Content and brand

Collaborate with internal teams, faculty, and students to produce engaging content (student stories, videos, blogs, showcases).

Ensure storytelling reflects ADA's creative, bold, and inspiring ethos.

Maintain brand guidelines and oversee creative production (design, copy, multimedia).

Events and partnerships

Plan and promote open days, exhibitions, and student showcases.

Build partnerships with schools, industry players, and media outlets.

Support alumni engagement and employer relations initiatives.

Team leadership and management

Manage a small marketing team and freelancers (designers, copywriters, social media coordinators).

Provide mentorship, performance management, and professional development support.

Skills and competencies

Strong strategic and creative thinking skills.

Excellent copywriting, editing, and storytelling ability.

Proficiency in digital marketing tools (Google Analytics, Ads Manager, Brevo, SEO platforms, Salesforce).

Understanding of design, creative industries, and education markets.

Data-driven mindset with ability to interpret metrics and adjust strategy.

Strong organisational and project management skills.

Ability to thrive in a fast-paced, collaborative, and creative environment.

Qualifications and experience

Bachelor's degree in marketing, communications, or related field (postgrad advantageous).

4+ years' experience in marketing management, preferably in education, creative industries, or related sectors.

Proven track record in leading digital campaigns and achieving enrolment or sales growth.

Experience in managing budgets, teams, and external suppliers.

Why join us?

Opportunity to shape the growth of a leading creative education brand.

Creative, collaborative, and inspiring work environment.

Competitive salary aligned with experience.

Opportunities for professional growth and creative exploration

How to apply

Please send your CV and a short motivation to careers@ada.ac.za .

Please use the subject line:

"Full-Time Marketing Manager Application"