Job Description

Develop a marketing strategy that increases brand awareness and enhances brand equity and lifetime value of customers across all channels. Manage in-store activations, as well as in-store digital and print campaigns Ensure that stores are trained to effectively implement visual merchandising standards Assist with the migration from print advertising media in stores to predominantly digital in-store advertising and centralised content management. Define and execute strategy for omnichannel marketing, including the loyalty program, customer engagement strategy, E-store and Click and Collect. Ensure a customer relationship management system is identified, implemented, and effectively utilised to manage customer relationship marketing platforms and customer care Define the similarities and differences of product and brand strategies in retail outlets compared to online Manage all social media initiatives and content production Collaborate with marketing agencies to achieve the marketing strategy and identified KPI's Partner effectively with all internal and external stakeholders to ensure all digital campaign activities are properly identified, communicated, planned, executed, and measured. Manage use of influencers and eventing to enhance brand awareness Market and manage special events Grow and develop an inhouse marketing team Identify opportunities for and provide input into corporate communication and corporate branding including but not limited to the intranet, official website, Corporate Social Investment Work collaboratively with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified Effectively manage outsourced and contracted services Manage budgets and measure ROI's across platforms


Requirements

Grade 12 required Marketing degree, or related qualification is a requirement Driver's license Between 4 - 7 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team Minimum of 4 years working experience with Omni Channel, Digital, and Retail Marketing Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy * Minimum of 3 years' experience within the consulting, Digital Agency and consumer products industry is preferred