Job Description

MAIN FUNCTIONS OF THE JOB INCLUDE:

Loyalty Program Management

Designs and manages customer loyalty programs, ensuring they are aligned with Shariah compliance and contribute to customer retention. Create and implement initiatives to enhance customer engagement and participation in the loyalty program. Develop targeted communication strategies to effectively promote the program's benefits and rewards to customers. Collaborate with the marketing team to integrate the loyalty program into broader marketing campaigns. Meet loyalty partners on a quarterly basis to discuss progress of the program and further opportunities. Analyse customer data and behaviour to gain insights into preferences, spending patterns, and trends. Use data-driven insights to refine and personalize loyalty program offerings, enhancing customer experiences and to discuss the data with the loyalty partners. Monitor and report on key performance indicators related to customer engagement and program effectiveness. Continuously evaluate the loyalty program's performance and identify areas for enhancement.

Payments for Loyalty program

Requests / retrieve rewards paid out per partner per month from cloud for the respective period. Prepares and verifies the Excel extracts of rewards paid out per partner on a monthly basis. Attends to any amendments required on the excel extracts of rewards. Forwards the final excel extracts per partner to the Finance department to generate invoice. Emails invoices to individual Loyalty Rewards Program partner. Follows up on payments of rewards. Follows up on payments on a monthly basis and attends to a recon of outstanding rewards payments. Contacts and emails clients for payments till funds have been received.

Digital Marketing Strategy Development and Execution

Develops and implements comprehensive digital marketing strategies that promote the Bank's products and services in line with Islamic principles. Manages the Bank's online presence, including website content and social media channels, ensuring brand consistency. Leads campaigns to drive customer acquisition and engagement through digital platforms, including email marketing and social media advertising.

Content Creation and Management

Oversees the creation and distribution of relevant and engaging content across digital channels, ensuring all materials reflect the values of Islamic banking. Collaborates with external content creators and graphic designers to develop visually appealing and informative materials.

Customer Engagement and Analytics

Tracks and analyses customer interactions and campaign performance, utilizing data to refine marketing strategies and loyalty initiatives. Develops reports and insights on customer behaviour, preferences, and trends, providing recommendations to enhance digital marketing efforts.

Collaboration and Stakeholder Management

Works closely with the product development, sales, and customer service teams to align marketing strategies with business objectives. Engages with external vendors, agencies, and technology partners to ensure the successful implementation of digital marketing and loyalty initiatives.


QUALIFICATIONS


BCom in Marketing, Digital Marketing, Accounting, Business Administration, or a related field. Additional certification in digital marketing tools and platforms is advantageous. Accounting or finance-related certification will be an added advantage.




PREFERRED EXPERIENCE


Minimum of 5-7 years of experience in digital marketing, with a focus on customer engagement and loyalty programs. At least 2-3 years in a role managing digital marketing strategies, preferably within the financial services sector. Demonstrated experience in financial reconciliations, invoice management, and working with accounting processes.




KNOWLEDGE


Strong understanding of digital marketing techniques, including SEO, PPC, social media, and content marketing. Knowledge of Islamic banking principles and Shariah-compliant marketing practices. * Familiarity with loyalty program management and customer retention strategies.