Job Description

Job Summary
At destinationone Consulting, we are reimagining the world of recruitment and HR services. Our innovative model RAASS(TM) (Recruitment-As-A-Subscription-Service) provides organizations across healthcare, legal, education, non-profit, government, and technology sectors with ongoing, scalable, and people-centric recruitment solutions.
We are seeking a Marketing & Lead Generation Specialist to fuel our growth. This role combines marketing execution with data-driven lead generation - perfect for a results-oriented professional who thrives in fast-paced environments.
Role Overview
As our Marketing & Lead Generation Specialist, you will:

• Support business development with marketing strategies and content suitable for the North American market.

• Drive lead generation campaigns across digital platforms.

• Create, clean, and manage prospect data within our CRM.

Key Responsibilities

• Develop and execute multi-channel digital campaigns, including website content, email, social media, and paid media.

• Serve as the primary owner of Zoho CRM: managing data hygiene, dashboards, campaign integrations, and user adoption.

• Collaborate with Business Development team CRM usage with go-to-market strategies and workflows.

• Write, edit, publish, and manage content across digital platforms with an emphasis on quality, accuracy, and consistency.

• Own campaign reporting and performance analytics, providing actionable insights and optimization recommendations.

• Create visually engaging assets such as web graphics, email templates, and social media visuals using Adobe Creative Suite.

• Manage SEO/SEM strategy, including keyword planning, metadata optimization, and performance tracking.

• Collaborate with leadership to develop compelling, on-brand responses to RFPs, RFQs, and other proposal content, including drafting, editing, formatting, sourcing input from subject matter experts, and ensuring timely submission.

Requirements

• Proficiency in digital marketing tools (email platforms, LinkedIn Campaign Manager, analytics dashboards etc.).

• Ability to create compelling marketing content (written, visual, & video).

• Excellent organizational and project management skills.

• Strong communicator with a proactive, problem-solving mindset.

• Strong analytical skills with CRM/database management experience.

• Experience in lead generation, data research, and B2C & B2B marketing.

KPIs & Performance Expectations
Lead Generation:

• 50 - 75+ new qualified leads/week.

Data Quality:

• Maintain 95%+ accuracy in CRM entries.

Campaign Performance:

• Email engagement 15-20% open rates, minimum 3-5% CTR.

Conversion Support:

• Drive a 10-15% increase in lead-to-opportunity conversion.

Content Impact:

• 5-7 quality content pieces/week with above average engagement.

Reporting:

• 100% on-time delivery of monthly dashboards and reports.

Benefits
Compensation & Incentive Structure

• Base Salary: ZAR 15,000/month (or depending on experience).

• Performance Bonus: Up to 20% of base salary per quarter, tied to KPI achievement.

Why Join Us?

• Be part of a Canadian company disrupting the recruitment industry.

• Gain exposure in North America's healthcare, legal, education, and tech sectors.

• Work remotely with a collaborative, global team.

• Clear KPIs, fair compensation, and career growth opportunities.

To learn more about us and stay updated on opportunities, follow destinationone Consulting on LinkedIn.
Thank you for considering destinationone Consulting-we're excited to support you in your career journey.
destinationone Consulting
Recruiter

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