Job Description

Key Deliverables

Market and Media Research

Conducting in-depth research using industry tools (e.g. Telmar, Nielsen, BRC) to understand media consumption patterns. Analysing data on viewer behaviour, content performance, and audience demographics. Identifying target audiences and assess their characteristics, preferences, and media habits. Monitoring and evaluating competitor activity and advertising performance across media platforms.

Sales Support and Intelligence

Providing the sales team with compelling insights and sales narratives through regular go-to-market presentations. Submitting weekly media industry reports on audience trends and content consumption. Tracking and communicating all CPP (cost per point) deals and market fluctuations. Analysing post-campaign performance to evaluate effectiveness and improve future sales strategies.

Reporting and Presentations

Compiling and submitting trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales. Preparing and delivering monthly internal presentations on eMedia channel and competitor channel performance. Producing ad hoc reports as required by management or stakeholders.

Client Liaison

Attending client and agency meetings alongside Account Executives to provide research-based support. Helping maintain strong relationships by offering insightful and data-driven consultation to clients. Assisting in managing client and agency expectations with credible media intelligence.

Stakeholder Relationships

Collaborating with Account Executives and Sales Management to align research with business objectives. Assisting in training and upskilling sales teams on media consumption trends, tools, and competitor strategies. Attending and representing the company at relevant industry forums (e.g. BRC, Telmar, Nielsen briefings). Building, supporting, and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives

Minimum Requirements

Qualifications

National Senior Certificate - Essential National Diploma - Marketing / Research / Media / Communications - Recommended

Experience

Media Research & Planning - 1-2 years - Essential

Drivers Licenses

Code B; Motor vehicle license - Recommended

Technology Proficiency

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Basic Telmar - Basic Arianna - Basic

Language Proficiency

English - Advanced

Technical / Job Specific Competencies

Accuracy/ Attention to Detail Building Strategic Working Relationship Planning & Organising Sales Ability/ Persuasiveness * Stress Tolerance