Job Description

Sandton

An expert in Traditional and Digital Marketing and external communications with experience including media, events, social media and technology for Fashion & Beauty.

The ideal candidate is dynamic, enthusiastic and is supported by diverse skills set in traditional and digital marketing, brand management, communications, PR and events.

A welcome advantage would be experience in producing and supporting a range of fundraising and corporate events, conferences, exhibitions. The candidate must have extensive experience in FMCG clothing, home products, beauty or something similar type experience

• Minimum of 10 years experience in same position
• Degree in Marketing
• Market Related Salary

Key responsibilities:

• Create, implement and be accountable for the companys marketing strategy, working closely with the HODs and the sales team.
• Provide full marketing and digital strategy, planning and implementation service.
• Develop innovative ideas in line with the business strategy that express the company's vision and story.
• Project management including idea development, sourcing and formulating copy, selecting images, layout, proofing and print management.
• Manage marketing projects whilst working cross-functionally with the team (Heads of Department through to junior members).
• Be a positive motivating and inspiring team player and mentor to junior members.

Strategy

• Undertake, critically analyze and react to market research to identify and implement tactical marketing initiatives in response to market circumstances.

Marketing

• Manage the day-to-day strategic marketing, including traditional and Digital channels

Brand Management

• Ensure AFIs values and brand DNA are maintained in all marketing communications, both internal and external.
• Generate content strategies to increase brand engagement and build customer relationships.

Social media / website

• Manage the development and maintenance of the companys website.
• Lead on managing generated content using digital communications and social media to meet B2B and B2C business objectives.
• Manage and when needed, write curated content for social media, websites, brochures, ads, and magazines.

Budget

• Manage and be accountable for the agreed marketing budget

• Networking and Customer Relations

• Identify and create PR opportunities to maximize media coverage.
• Attend networking opportunities.
• Contribute to maintaining the reputation of AFI by managing relationships with key stakeholders.

Proposals

• Provide support to the sponsorship team
• Write and manage the production of marketing material, including sponsorship proposals.
• Present high-quality and focused proposals with HODs to potential sponsorship partners.

Essential skills and experience:

• Passionate about fashion, lifestyle and events.
• Ability to think creatively.
• Curious, globally minded and enthusiastic.
• Proactive with the ability and confidence to use initiative.
• Proven knowledge and application of a wide range of marketing techniques and concepts.
• Organised and methodical, with the ability to manage workload and priorities autonomously
• Ability to respond positively to pressure and take a flexible approach to change.
• Excellent oral and written communication skills with copywriting experience
• Work well with a wide range of people.
• Persuasive and diplomatic.
• Comfortable presenting to senior stakeholders.
• Proven business awareness with commercial acumen.
• Budget management experience.
• Providing excellent service to sponsors, ensuring they receive ROI coverage at events.

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