Job Description

Kendrick Recruitment is now looking for an OUTSTANDING Director of Marketing for our client who is a high end luxury safari operator with properties all over Africa.

PRINCIPAL DUTIES AND RESPONSIBILITIES

xefx83x98 Development of marketing strategy by working closely with managers, creatives, content providers, and distribution partners to create effective plans focused on identifying and growing brand awareness and revenues

xefx83x98 Spearhead the execution of marketing campaigns, including tracking, results reporting, analyses, and recommendations

xefx83x98 Manage conception, development, and implementation of marketing plans and strategy, in order to drive customer interest and sales

xefx83x98 Conduct meetings regularly with the marketing team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard

xefx83x98 Identify trends and incorporate responses and action plans that will allow the brands to remain competitive and pioneering

xefx83x98 Collaborate with broader team to uncover insights for developing marketing and branding strategies for existing and new products

xefx83x98 Oversee and grow the marketing department by identifying revenue opportunities

xefx83x98 Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

xefx83x98 Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

xefx83x98 Implementation of agreed upon and devised strategy on a two-fold approach.

xefx83x98 Consolidating all marketing activities into a unified approach both B2B and B2C o Management of Sales & Marketing integrated system eg. Zoho Marketing Hub o Ensuring a consistent brand identity across all touch points

xefx83x98 Application and implementation of both traditional and digital marketing elements

xefx83x98 SEO analysis and insight generation (incl. website, campaign analysis, search rankings, key-word selection) xefx83x98 Print media development and implementation

xefx83x98 Successful track record in senior marketing role and campaign creation

xefx83x98 Experience in digital and print marketing, content marketing, and social media marketing

xefx83x98 Proven ability to plan and manage budgets

xefx83x98 Advanced ability to derive analytical insights and actions from SEO and marketing metrics

xefx83x98 An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook

xefx83x98 Indesign literacy advantageous

SKILL REQUIREMENTS:
xefx83x98 Bachelorxe2x80x99s degree (or equivalent) in marketing, advertising, or communications

xefx83x98 Proficiency with HTML, content management systems, and design software

xefx83x98 Established roster of media and PR contacts

xefx83x98 Conservation and NPO experience advantageous

xefx83x98 Desire to grow professionally through ongoing education

xefx83x98 Informed decision-making ability imperative

xefx83x98 An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted

xefx83x98 A sound ability to both strategize and implement is key

xefx83x98 Have an in depth understanding of marketing, communications and brand strategy

xefx83x98 Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports

xefx83x98 Ability to effectively listen, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations

xefx83x98 Humble, yet driven with a track record of performance

xefx83x98 Team player who demonstrates the ability to build and develop successful team

xefx83x98 Have the ability to work through periods of high demand and ready to work on weekends

xefx83x98 A passion for the industry, have a positive attitude and the ability to think out of the box

xefx83x98 Must be able to maintain physical stamina to personally lead their area of responsibility

xefx83x98 Assertiveness, patience and good organizational skills. xefx83x98 A meticulous degree of pride in their personal presentation

xefx83x98 A highly self-motivated self-starter

xefx83x98 Ability to work independently as well as within a group

If you think you are the right candidate for the job please send your CV, all references and a profile picture to us today!