Responsible for the planning, co-ordination and delivery of promotions, entertainment and events (including the co-ordination of entertainment performances, artistes and entertainers) and related activities which drive unit revenue; with the objectives of creating a public image and the reputation of the business unit's brand as the entertainment and casino establishment of choice.
Key Performance Areas
Promotions Co-ordination
Have a good understanding of gaming systems and bonusing tools to execute promotions
Update the promotions calendar and distribute to relevant stakeholders
Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences
Co-ordinate innovative solutions and plans to target new markets and opportunities
Brief creative design promotional collateral to ensure promotions receive the correct exposure
Compile comprehensive communication plans to brief all stakeholders with the detail of the promotions and/or event
Check that the venue set up meets technical (lighting, sound) and customer requirements
Be present during the set-up of promotional events to ensure a seamless execution in line with plans
Consolidate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
Completes month end reports
Track expenses to allocated budget
Design promotional collateral and co-ordination of large scale events
Source and co-ordinate promotional gifting in line with events requirements and themes
Make announcements on the gaming floor and execute promotions
Event/ Entertainment Co-ordination
Have an up-to-date understanding of facilities and products available for events
Update the events calendar
Attend pre-event meetings and work with client to understand their event / entertainment requirements
Offer solutions in line specs and client requirements with regards to menus, decor, flowers, set-up, music, etc.
Use any opportunities to upsell on the event
Co-ordinate logistical arrangements as per itinerary i.e transport, accommodation, food & beverage
Include billing instructions for the event on the function sheets, and track expenses
Compile function sheets and distribute to relevant stakeholders and departments
Record all correspondence from a company perspective to ensure brand is maintained
Resolve any problems and queries in accordance with contract stipulations, and escalate when required
Allocate and distribute complimentary tickets as per the deal sheet, ensuring tickets are distributed to the correct departments.
Send out comp splits to department timeously for CRM initiatives.
Event/ Entertainment Delivery
Compile the running order schedule to accurately reflect customer requirements
Check that the venue set up meets technical (lighting, sound) and customer requirements
Co-ordinate backstage/venue/entertainer as per production schedule and customer requirements
Log calls with maintenance or IT to ensure resolution of any faults
Communicate regularly with relevant stakeholders and inform entertainers or relevant departments of potential problems, changes, and additions to technical resources
Conduct all entertainment checks at least 1 hour before event starting time
Escalate any issues / challenges being experienced
Update any final amendments to function sheets and ensure the distribution to all event stakeholders
Complete post event administration including: event information documents, arena attendance figures and billing.
Store and secure operating and entertainment equipment in line with standards
Stakeholder Engagement
Communicate with clients to understand their needs, event opportunities, as well as any challenges encountered during the planning and co-ordination of the event
Communicate with suppliers / contractors with regards requirements for specific events / entertainment, leveraging relationships to optimise the event within the set budget
Partner with suppliers in design and delivery of the entertainment / event requirements
Liaise with multiple departments in the co-ordination and execution of entertainment events including F&B, security, gaming, etc.
Liaise with marketing management to evaluate the post-mortem of the event.
Education
Grade 12
1-2-year Diploma in Marketing is preferred
Experience
Minimum of 2 years' experience in the entertainment industry
Exposure in the gaming industry is preferred
Skills and Knowledge
Meets the requirements for a Gaming Licence
Ability to work shifts that meet operational requirements
Additional Information
Please Note that, preference will be given to suitably qualified employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998 (and any amendments thereto), the relevant internal recruitment policy as well as unit's employment equity plans and Gaming Board License conditions.
POPI
Statement
Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
Equity
Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
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