Job Description

Marketing Assistant Lead Generation & Demo Booking
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 R25 000 | Remote | Contract
About the role
We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. Youll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.
Key responsibilities
Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
Use tools like Hunter.io, LinkedIn Sales Navigator, and online directories to source and qualify leads
Target firms in the UK and Ireland, especially those using Xero and QuickBooks
Prequalify leads based on criteria such as firm size, role, and product relevance
Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
Track engagement metrics such as email opens and clicks to identify warm prospects
Clearly communicate the products value and handle objections during follow-up calls
Book demo calls directly into the founders calendar or sales team schedule
Log outreach activity and maintain accurate CRM records
About you
13 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)
Excellent written communication and follow-up skills
Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)
Highly self-motivated and results-driven
Bonus: experience targeting or selling to accounting or professional services firms
Contract duration: 3-month contract with the possibility to transition to permanent
Performance target: 2030 qualified demo bookings per month