The Marketing and Events Coordinator plays a vital role in supporting the overall marketing strategy and planning, organising, and executing events that promote the organisation's brand, solutions, and services within the IT industry. This role requires a creative, detail-oriented professional who can manage multiple projects, collaborate with diverse stakeholders, and thrive in a fast-paced, technology-driven environment.
Assist in developing and implementing marketing campaigns to promote IT products and services across digital and traditional channels.
Plan, coordinate, and execute both in-person and virtual events such as product launches, seminars, trade shows, webinars, and networking sessions.
Work closely with the sales, technical, and product teams to ensure event content aligns with business objectives and technology trends.
Manage event logistics, including venue selection, vendor liaison, attendee registration, and on-site support.
Design and distribute marketing materials, invitations, and event communications using appropriate IT and marketing platforms.
Monitor and report on event outcomes and marketing campaign effectiveness through analytics and feedback mechanisms.
Maintain and update the company's website and social media platforms with relevant content and event information.
Assist in managing budgets for marketing activities and events, ensuring cost-effective solutions and adherence to financial guidelines.
Stay up to date with IT industry trends to identify new opportunities for engagement and brand exposure.
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