Introduction
Our Clients is seeking a skilled and experienced Marketing and Consumer Insights Manager to join a global company based in Bryanston. As a Marketing and Consumer Insights Manager, you will play a crucial role in driving marketing strategies and understanding consumer behavior to enhance their business growth.
Position Objectives
The position objectives include overseeing the development and implementation of go-to-market above-the-line (ATL) and below-the-line (BTL) campaigns across multiple channels. This involves conducting research and utilizing market analytics to inform marketing strategies. Additionally, the role involves creating customer journeys and strategies that consider demographics and customer segmentation. Managing customer engagement through CRM and loyalty programs is another key responsibility. The position also includes overseeing social media presence and sustainability communication efforts. Collaboration with creative teams, internal stakeholders, and external agencies and vendors is essential to ensure the success of marketing initiatives.
Specific Accountabilities Include
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