Job Description

Department: External Relations and Marketing Location: Mulbarton

Reporting to: Principal and School Director

Job purpose

To support the School Management in raising the visibility of the school by carrying out an effective marketing and communications plan in order to:

• Attract new students across the school's portfolio and publicize the strengths of the academic faculty, school facilities and services.
• promote the profile of the school as a whole to external audiences.

Summary:

This is a role with a high level of accountability and the key measures of success are: -

• The number of new enquiries generated and the conversion of enquiries through to enrolment.
• Building and sustaining strong and effective relationships with the parent body
• Retention across key transition points within the School Strategic Marketing
• Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies.
• Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximize appeal and relevance within the local market.
• Develop the whole school marketing strategy including product development, pricing, multi- channel communications plans and parent engagement programmes to support enrolment growth across the whole school.
• Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points.
• Liaise with Principal and School Director regarding all matters pertaining to and retention of students.
• Implement advertising, communications and event activities to support recruitment and retention.
• Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness.
• Contribute into school website including content and customer experience and the school's social media channels.
• Marketing Budget management Relationship Management.
• effective parent engagement programmes and regularly interact with parents to build insights and positive relationships.
• Develop and manage relationships with feeder schools to support enrolment growth.

• Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
• Work collaboratively with school colleagues and admissions team, contribute to sharing of best practice.

Experience:

• At least 5 years' experience in the field of marketing. (Desirable Work Experience in the field of Strategic Planning/ Consumer Marketing / Digital Marketing / Events management / PR)
• Marketing/Sales Degree would be advantageous.
• Enthusiasm for the company and industry
• High standard of numeracy and literacy
• Ability to analyse and clearly present statistical material.
• Excellent organization skills - meticulous and well-organized with a proven ability to multitask.
• Excellent communication/presentation skills
• Great customer service skills
• Hardworking, with an ability to meet strict deadlines.
• Good interpersonal skills with an outgoing personality
• Creative and imaginative
• Excellent work ethic
• Good ICT skills (familiar with Microsoft Office)
• Willingness to learn, able to take criticism and be self-critical.
• Excellent spoken and written English.

Candidates who do not receive a reply within 3 weeks of the closing date may assume that the post has been filled.

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