Job Description

Market Development Representative Informal Trade



Commercial



Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.



Job Purpose



Based in a defined geography the primary purpose is to directly develop spazas, mini-supermarkets and tuckshops on behalf of BevCo must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCos strategic growth objectives for the area.



Key Accountabilities and Outputs



Customer Management Objectives



To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and large channel of informal retailers



To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly



To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor



To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements



Sales and Trade Marketing Objectives



To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area



To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)



To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)



Qualifications and Experience



Grade 12 / Matric / NQF level 4



Up to 2 years experience (Operational Execution) FMCG, experience in sales



Basic knowledge of PC, or potential to acquire it



Job Area



Area Cosmo City



Qualities



Critical Success Factors



Customer Perspective



Communication



Routine communication with customers or clients Problem Solving



Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalate more complex problems to superiors, providing information required to solve problems. Relationships Maintained



Others outside of own work area but inside the organization



Behavioural Competencies



Negotiation



Able to recognise a situation in which negations are required



Account Developer



Able to listen to the oppositions argument attentively with the aim of reaching an effective outcome



Able to tactfully present facts on a need to know basis so as to ensure a successful outcome.



Able to refer to facts presented by the opposition to strengthen argument.



Possesses the interpersonal skills necessary to negotiate an effective outcome



Customer Relations



Asks questions to identify customer needs or expectations



Follows through and meets personal commitments to others on time



Takes responsibilities seriously and consistently meets the clients expectations for quality, service,



and professionalism.



Continuously monitors delivery to make sure the customer is receiving good service



Shows a strong commitment to exceeding customer expectations



Able to own responsibility for mistakes, apologise and make suitable changes to services



Planning and Organising



Manages time effectively, ensuring effective completion of tasks under stressful deadlines.



Able to prioritise activities and resources, ensuring that results are achieved effectively.



Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.



Knowledge of Business



Follows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself current



Describes the important impacts that one has on the success of ones functional area and on company



results; demonstrates a knowledge of the customers business



Uses business understanding to make sound decisions and influence the decisions of others



Legal and Ethical Conduct



Keeps current with all the laws and company policies that govern ones work activities, or seeks



counsel before acting



Conforms with all laws and company policies that govern ones work activities



Keeps abreast of changes in standards applicable to ones profession



Acts in accordance with conventional ethical and professional standards



Takes action to enforce legal, policy, ethical and professional requirements; exposes violations