Build life cycle journeys to grow subscriber value and loyalty by developing deep base understanding, spanning across consumer postpaid thereby finding commercial opportunities to be unlocked. Enable the customer base management strategy and campaign roadmap by performing deep base analytics, identifying commercial opportunities which supports the overall CVM strategy by increasing offer relevance and revenue uplift. Translate the opportunities into private offerings to address each of the lifecycle stages of a customer. This role focuses on maximizing customer lifetime value, reducing churn, and driving revenue growth through data-driven, personalized engagement across the customer journey.
Lifecycle Development:
Define and implement the postpaid customer lifecycle strategy, including onboarding, engagement, up and cross sell, retention, and win-back programs.
Campaign Management:
Lead the design, execution, and optimization of targeted CVM campaigns across inbound, outbound and digital channels using advanced segmentation and analytics.
Customer Segmentation & Insights:
Utilize customer data and predictive models to create actionable segments and drive personalized experiences. Drive NBX campaigns across lifecycle stages.
Performance Monitoring & Reporting:
Track KPIs such as Churn, ARPU, NPS, and Campaign ROI. Provide insights and recommendations to improve performance.
Cross-functional Collaboration
:
Work closely with product, digital and customer care teams to ensure alignment and integration of lifecycle initiatives.
Innovation & Continuous Improvement:
Drive innovation through A/B testing, machine learning integration, and agile marketing practices
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