Job Description

PR Strategy Development and Management

Develop and execute comprehensive PR strategies that align with the organisation's objectives and improve public perception Lead content strategy development to maintain brand consistency across channels Implement metrics to track the effectiveness of PR strategies and assess their value Plan and oversee communication material development Adhere to communications policies and procedures Direct communication initiatives for Board programmes Implement recommendations from media analysis reports

Content Creation and Editorial Oversight

Oversee all communication to align with brand guidelines and PR objectives Drive continuous improvement in communication processes to enhance quality and efficiency Research, write, edit and update content across platforms (print, digital, and internal communication) Provide copywriting and proofreading services to project a professional image and maintain consistent tone across all organisational communications

Media Relations and Crisis Management

Build and nurture strong relationships with key media contacts, identifying opportunities for positive coverage Develop and maintain a media contact database, tracking engagement and media reach Prepare and distribute press releases, media kits, and briefing materials for media interactions Coordinate media interviews, preparing spokespeople with key messages and talking points Monitor media coverage daily, identifying risks or trends that may impact the organisation Conduct regular publicity risk assessments, identifying areas where negative press could arise Develop crisis management strategies, including rapid response plans and internal communication protocols Coordinate with internal teams to gather accurate information during crises, ensuring timely, transparent, and accurate media responses Draft crisis communication statements and talking points, adapting messaging for different stakeholders Conduct post-crisis evaluations to analyse responses and implement improvements

Content Optimisation for SEO and User Engagement

Develop and implement a content optimisation strategy to enhance SEO across all digital platforms, ensuring alignment with audience engagement goals Conduct regular SEO audits of digital content to identify areas for improvement in search rankings, including keyword analysis and content updates Manage the integration of SEO best practices into content creation workflows, providing guidelines and training to the content team Analyse user engagement metrics (e.g., page views, click-through rates, and time on page) and adapt content strategies based on insights Establish internal communication channels, including plasma screens, desk planners, and calendars, to deliver timely updates and key information across the organisation Oversee the design and content updates for internal communication tools, ensuring they are visually engaging and informative Collaborate with digital and analytics teams to implement A/B testing and optimise content formats for maximum user interaction Review and assess new digital tools and platforms for content distribution to enhance visibility and engagement Provide regular performance reports on SEO and engagement metrics, sharing insights and recommendations with senior management to inform decision-making Lead initiatives to enhance cross-platform user experiences, ensuring seamless integration between digital and physical communication channels for consistent messaging

Team Leadership and Development

Establish clear performance objectives and indicators for each team member, aligning them with organisational goals and PR strategies Conduct regular one-on-one meetings and team check-ins to discuss progress, address challenges and provide constructive feedback Develop individual development plans, offering targeted professional development opportunities through training, workshops and conferences Implement a coaching programme within the team to foster skill-sharing, collaboration and knowledge transfer Conduct performance reviews, setting measurable goals and providing actionable feedback to drive continuous improvement Promote accountability and ownership by assigning team members specific projects with clear timelines and deliverables Monitor workload distribution to prevent burnout, reallocating tasks or adjusting priorities as necessary Recognise and celebrate achievements, both individual and team, to motivate and retain high-performing employees Stay updated on industry trends and best practices, sharing insights with the team to encourage continuous learning and adaptability

Campaign Analytics and Reporting

Track and analyse PR campaigns, providing actionable insights Conduct market and performance analyses Develop and manage an archiving system for Services SETA content, including speeches, videos, publications, media releases, articles, photos, and presentations

Reporting

Draft, consolidate, and verify weekly, monthly, and quarterly departmental reports Meet all departmental reporting requirements

Effective Control of Project Cost

s

Plan and execute projects within the allocated budget Monitor project budgets in compliance with Services SETA policies Address project-related risks and implement cost-saving initiatives for programme efficiencies

Achievement of Work Plans

Implement work plans and manage real-time evidence collection Produce reports on work plan implementation Respond to audit findings with complete and timely evidence Use documented data management

People Management Practices for the Unit

Provide sufficient staff and adequate staffing for the Unit Implement people management practices for direct reports Assign and manage tasks to direct reports Monitor and evaluate the performance of direct reports Manage attendance and leave for direct reports Provide capacity building through, training, coaching and development of direct reports Communicate organisational and performance information to the team Build, motivate and support employees as part of the team


National Senior Certificate, at a minimum NQF 4 Bachelor's Degree or equivalent qualification (NQF 7) in Communications, Journalism, Public Relations, or Marketing 5 years of experience in PR or Content management, of which 3 years must be in a management or team lead role Familiarity with media relations, SEO, and digital content management

Closing Date for Applications

- 23 May 2025