We are seeking a motivated Lead Generator to help fuel our sales pipeline. You will be responsible for identifying, engaging, and qualifying potential clients who would benefit from our ICT services.
The ideal candidate is someone with strong communication skills, a good grasp of the tech / ICT landscape, and the ability to convert research into meaningful leads that can be handed over to the sales team.
Salary: R10 000 - R15 000 ctc per month.
Key Responsibilities:
Research potential markets and industries (SMEs, large enterprises) to identify decision-makers needing ICT solutions (internet, web/hosted services, IT infrastructure, VoIP, security, etc.).
Generate outbound leads via cold calls, emails, LinkedIn, or other channels.
Qualify leads: assess needs, budget, timelines, and fit with our services.
Maintain and update CRM with lead data, communications, and status.
Set up meetings or demos for sales with qualified prospects.
Collaborate with marketing on campaigns (promotions, content, events) that drive lead generation.
Track KPIs: leads generated, qualified leads, meetings set, conversion rates.
Required Skills & Qualifications:
Strong verbal and written communication skills.
Experience in lead generation or sales development, ideally in ICT/tech/managed services.
Comfortable using CRM, cold-email/call platforms, LinkedIn.
Ability to research and map organizational structures to find decision-makers.
Self-motivated, goal-oriented, able to work independently and in a team.
Basic understanding of ICT services (hosting, networking, security, cloud) advantageous.
Desirable Qualities:
Previous experience generating leads in IT/managed services/telecoms.
Experience in B2B sales cycles.
Ability to quickly grasp technical offerings.
Persistence and resilience--handling rejection or quiet periods while staying productive.
Metrics & Targets:
Target number of outbound contacts per week/month.
Number of qualified leads matching ideal customer profile.
Meetings/demos set per month.
* Conversion rate from lead to opportunity.
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