To lead the implementation of the Experience Design within the area of specialization and to drive alignment of business outcomes within the areas of responsibility. To plan for, execute and deliver a seamless, end to end experience design for clients. To ideate, give guidance and lead a team. Foster, manage and review quality of design output and ensures that the design thinking methodology is being adhered to.
Qualifications
Type of Qualification:
Degree
Field of Study:
Information Studies/Technology
Experience:
Experience with regards to managing a team of UX-designers, strategy development, strong workshop facilitation with senior stakeholders, as well as developing UX-standards and monitoring adherence to these standards.
Requirements:
Partner with Solution Owners, Technical Leads and eCommerce Category Managers to understand the product or platform vision, and align the business goals to the user needs. Partake in PI pre-planning and planning discussions to ensure the Design work is understood and incorporated.
Define clear priorities for design work and initiatives based on factors such as business impact, user needs and resource availability. Proactively identify and flag dependencies and edge cases and question requirements when these do not support the defined product vision and client needs
Challenge insights and assumptions around user insights and guide the team to alternative and/or additional means of deriving client insights. Articulate and simplify the understanding of defined business goals and ensure continuous review of goals against outcomes including design metrics
Drive the adoption of established design thinking processes, frameworks, tools and standards and ways of work standards. Identify gaps and opportunities for frameworks and models that could enhance the design thinking process and ways of work and work with the Group Domain team to update the standards
Encourage innovative thinking and guide staff creativity to ensure effective and appropriate client experiences. Devise methods to grow staff creativity and innovation whilst fostering a culture cross-functional collaboration.
Ensure that all key milestones along the ED value chain are delivered in accordance with ED governance and business requirements e.g. (Discovery, Ideation, product Design, Content Design, Testing, Implementation and Monitoring). Develop specific activities as input into the PI planning and work allocation in the squads.
Continuously monitor and review the relevance of past implementations in order to identify improvement opportunities obtain inputs from NPS, sales funnel, social media, best practice, customer insights, customer feedback and analytics etc . Track the sales funnel, NPS sentiments, social media, best practice, customer insights, customer feedback and analytics in order to make the necessary enhancements for improved client experience within area of specialisation
Conduct innovative approaches to design (data driven design approach) to ensure customer centricity at the centre of the solution that have been tested with customers.
Create user interfaces for digital platforms while adhering to the design system in place. Conduct usability testing of all designed user interfaces and ensure stakeholders (product owners, project managers, executives) attend the testing sessions in order to view prototypes being used by customers.
Additional Information
Behavioural Competencies:
Adopting Practical Approaches
Articulating Information
Checking Things
Embracing Change
Establishing Rapport
Examining Information
Exploring Possibilities
Generating Ideas
Interpreting Data
Producing Output
Providing Insights
Team Working
Technical Competencies:
Verbal Communication
Write Effective Communications
Written Communication
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