Job Description

About Us

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We're a tight-knit team of creative, data-driven people, continuously building services & partnering with the world's largest brands.


We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

About the Role

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We are seeking a talented and driven

Lead

Performance Creative Strategist

to join our team. The ideal candidate will combine creativity and data-driven decision-making to develop impactful ad scripts, perform competitor analysis, and conduct in-depth brand research. You will work closely with our marketing and creative teams to optimize advertising campaigns and ensure they resonate with target audiences.

Key Responsibilities

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Ad Script Development

Write compelling, performance-driven ad scripts tailored for various platforms (e.g., TikTok, Instagram, Facebook, YouTube). Collaborate with creative teams to ensure scripts align with brand guidelines and campaign goals. Continuously test and iterate on ad scripts to improve performance metrics (CTR, conversions, ROI).

Competitor Research

Analyze competitor campaigns to identify trends, messaging, and creative strategies. Develop actionable insights to enhance our creative assets and advertising strategies. Maintain a competitor intelligence repository to inform future campaigns.

Brand Research

Conduct in-depth research on client brands to understand their target audience, voice, and unique value propositions. Develop creative briefs and concepts that align with brand goals and objectives. Ensure all creative outputs maintain consistency with the brand identity.

Performance Analysis & Optimization

Use data from performance reports to refine creative strategies and ensure campaigns achieve KPIs. Provide insights into creative performance trends and actionable recommendations for improvements. Stay up-to-date with platform algorithms and advertising best practices.

What We're Looking For

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Proven experience in writing ad scripts and developing creative strategies, preferably in performance marketing. Strong research and analytical skills with a knack for extracting actionable insights from data. Familiarity with tools such as Meta Ads Library, TikTok Creative Center, and competitor analysis platforms. Excellent understanding of social media platforms and their advertising capabilities. Exceptional writing, editing, and communication skills. Highly organized, self-motivated, and able to meet tight deadlines in a fast-paced environment.

Why This Role

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Unlimited Time Off & Sick Days Flexible hours * Fully remote (with the possibility to work from anywhere)