This is s mid career role
FMCG- Cape Town
Increase competitiveness and profitability of product categories by providing analysis and recommendations in support of planning and executing shoppercentric category strategies that deliver sustainable category and business growth the Brand (in line with the pre-defined commercial and business goals of the company).
Key Responsibilities
xc2xb7 Category analysis, insight and reporting
o Ongoing analysis and interpretation of key account level and channel level data from retailer systems and market data (IRI, Qlikview, SmartShopper etc) to identify category opportunities
o Tracking of customer performance vs. KPIs including risks and opportunities
o Contribute to the Innovation / New Product Development process by analysing market data and presenting relevant facts / insights that help build compelling selling arguments for, and supports new product launches
o Provide the business with regular performance updates and insights to drive category growth - create a regular meeting forum for category updates
o Provide analytical support in the development of category plans and range reviews in other retailers if required
xc2xb7 Managing and supporting customer category range reviews
o Identification of retailer performance gaps and opportunities through data analysis
o Use of insights from data analysis to influence range and distribution, from breadth and depth perspective, as required
o Application of Brands category management approach to influence range, space and merchandising incorporating visits and meetings in the merchandising centre at key times through in-depth understanding of customer ranging process and priorities
o Work collaboratively with brand and sales team to drive recommendations with customers
o Work towards achieving the Brands targets within key account around share of space/sales, planogram development, distribution targets etc
xc2xb7 Implement Category Plans with customers
o Support the development of category plans with key customer
o Lead the implementation of category projects in the key customer
o Use insight and work with Customer Marketing to develop ease of shop planograms, fixturisation, POS and other in-store initiatives
Requirements
xc2xb7 Retail/FMCG understanding
xc2xb7 Skills in Data analysis, data interpretation and data management
xc2xb7 Able to present Data Insights articulately and to a varied audience
xc2xb7 Solid Excel skills
xc2xb7 Must have an understanding of local competitor, customer/key account and broader market insights
xc2xb7 Excellent analytical abilities
xc2xb7 Excellent numeracy skills
xc2xb7 Excellent written and verbal communication skills
xc2xb7 Great attention to detail and highly organized
xc2xb7 Ability to work under pressure and meet tight deadlines
xc2xb7 Self-motivated with a can-do attitude.
Qualifications/experience
xc2xb7 BCom Degree or suitable tertiary qualification
xc2xb7 Previous experience in an analytical role (FMCG environment preferred) (minimum 2 years)
xc2xb7 Prerequisites include a working knowledge of external market data software, with preference given to candidates who have mastered the use of IRI/Nielsen
Please email cv and package requirement to
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