Job Description

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship. Develop onexe2x80x99s product, market and consumer expertise and knowledge of onexe2x80x99s organisation.
KEY JOB ACCOUNTABILITIES:

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt the communication material (imagery, digital, point of sale)
• Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on onexe2x80x99s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Effectively prepare clear messages for the senior management to present to senior management
• Develop onexe2x80x99s knowledge of the Lxe2x80x99Oreal organization, get to know the culture, develop onexe2x80x99s expertise in marketing, project management, operational excellence with onexe2x80x99s manager and team support

Specific to selective divisions:

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Specific to CPD:

• Implement media and promotion plans and ensure implementation of trade marketing plan

PROFESSIONAL AND TECHNICAL COMPETENCIES: MARKET AND CONSUMER INSIGHT

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success
• Shares & leverages best practices

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Minimum Bachelors Degree in Marketing or Business Management
• 1 -2 years of product management experience required
• Skin/derma knowledge essential
• Retail experience required
• FMCG experience preferred

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.

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