Job Description

WBWR is a global digital experience agency focused on innovation and empathy. Our dynamic


team spans South Africa and Europe, bringing together diverse talents from renowned


universities, agencies, and technology realms. Since 2014, we have provided transformative


digital branding and marketing services that convert. Our commitment to boundless creativity,


collaborative exploration, and results-driven approaches sets us apart in the digital industry. We


work with amazing clients like Under Armour, Crocs, BIRKENSTOCK, Vans, Ted Baker and


many others.

ROLE DESCRIPTION:

This is a full-time, on-site role as a digital copywriter at WBWR, located in Somerset West. As a


Copywriter, you will be responsible for creating engaging and impactful marketing copy, writing


and editing content, conducting web content writing, and contributing to digital marketing


initiatives. Your day-to-day tasks may include crafting persuasive advertisements, developing


compelling brand narratives, and optimising content for various marketing channels.

RESPONSIBILITIES:

Develop high-quality content for e-commerce websites, including product descriptions,

category pages, landing pages, and blog posts.

Create engaging and persuasive copy for digital marketing campaigns, including email

newsletters, social media ads, and PPC campaigns, to drive traffic and conversions.

Collaborate with cross-functional teams, including designers, marketers, and developers,

to ensure brand consistency and alignment with marketing objectives.

Tailor content to target audience demographics, preferences, and pain points, utilising

data-driven insights to optimise performance.

Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and

style guidelines.

Stay up-to-date with the latest trends and best practices in e-commerce marketing and

copywriting, continuously refining skills and techniques.

QUALIFICATIONS:

Qualification in Marketing, Communications, English, or a related field. Proven experience (2 years) as a copywriter. Exceptional writing skills with a keen eye for detail and a mastery of grammar,

punctuation, and syntax.

Strong understanding of SEO principles and best practices for content optimisation. Proficiency in crafting persuasive copy that drives action and conversion across various

digital channels.

Ability to work independently and collaboratively in a fast-paced environment, managing

multiple projects simultaneously and meeting deadlines.

Creative thinker with a passion for storytelling and a knack for understanding consumer

behaviour.

BENEFICIAL:

Agency experience, focusing on multi-platform e-commerce marketing. Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with

product listing optimisation.

Experience writing for paid media, organic social media and SEO.

WHAT WBWR OFFERS:

A dynamic and inclusive work environment. Opportunities for professional growth and skill development. Competitive compensation packages. * Exciting projects with leading brands and businesses.