Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all - while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
Role Purpose
Support the implementation of the Digital Transformation roadmap in Africa Middle East (xe2x80x9cAMExe2x80x9d) in alignment with the organizationxe2x80x99s business goals & objectives:
Work under the supervision of the Digital Lead to implement changes in AME organization culture and drive AMExe2x80x99s overall performance and competitiveness by embracing more digital marketing, more efficient processes and developing novel digital agriculture technology offers
Support development of a grower data strategy, compiling & analysing grower data available to develop actionable insights and enable more data driven decision making
Collaborate with key stakeholders to deliver next generation AI, ML and predictive analytics models
Accountabilities
Data Compilation & Analysis Support
As a B2B company, data is mainly transactional direct customer data. We need to consider how we can strengthen our core business today and shape our future business with the right offers for growers, our end-user non-direct customers. To do this, we need the right grower data to support which current offers are working well and why and which future offers we should develop based on accurate data regarding growersxe2x80x99 profiles, needs & preferences.
Assist in developing a grower data strategy:
Mining Big Data and other unstructured data sources. Collecting and compiling available grower data from CRM systems, previous digital campaigns, digital agronomy offers, market data for key geographies & market segments
Enabling the integration of data sources with next generation technologies across functional boundaries, recommending what additional data is required and how to capture it
Data analysis & visualisation:
Digital Marketing tracking of key metrics across all digital channels of AME
crunching the numbers analysing the data available
making the data actionable by making it digestible, visual, easy to read and analyse
segmenting, identifying patterns, grower profiling based on all available data
visualising and analysing where grower segments sit in conversion funnel from awareness -> loyal purchasers & advocates
Data insights & recommendations:
Based on data analysis, recommend fact based grower segments to focus on and with which digital tactics for future successful future campaigns & offers
Recommending tactics to move target appropriate grower segments along conversion funnel from awareness to loyal purchasers & advocates with e.g. targeting, personalised digital content, grower data assumptions to validate for future campaign/offer building etc.
Based on data analysis, support development of impactful future digital campaigns and digital agronomy offers to bring to relevant market segments
Foster a data literate culture:
capability building around the power of collecting & systematically analysing data to provide the ability and motivation to read, work with and argue with data from hindsight to insight to foresight. Progressing from identifying what happened (descriptive analytics), why (diagnostic analytics) to predictive (what will happen) and prescriptive analytics (how can we make it happen) xe2x80x93 all based on data
Support data collection process and tools/systems adoption & usage by teams in country
Test/Adopt new tools. Create tutorials, educational documentation and deliver tools/systems trainings as required (e.g. Emplifi)
Digital Transformation Project Management Support
Support overall AME Digital Transformation roadmap implementation planning & tracking of identified initiatives, milestones achievements, key performance indicators, analysing outcomes & lessons learned
Assist with communication & stakeholder management presentation materials, sharing comprehensive Digital Transformation progress updates, issues or risks
Promote and encourage usage of collaboration spaces and internal communication platforms for efficient teamwork and progress management (e.g. Teams, SmartSheet)
Share success stories and best practices across AME encouraging continuous improvement, openness to trying new digital ways of working and learning from teamsxe2x80x99 successes & failures
General support to AME strategic projects and other ad-hoc projects
Qualifications
Experience, Knowledge & Skills
Critical knowledge & experience
Minimum Bachelors degree in Marketing, Data Science or Business Administration
Minimum 2 years experience in digital marketing and/or data science
Strong knowledge of data analysis, general marketing, digital marketing principles and digital marketing analytics
Strong understanding of digital technologies and their application in business operations
Strong knowledge of Excel, Google Analytics, Power BI
Critical capabilities
Strong Project Management - Ability to manage several projects and responsibilities simultaneously. Prioritization of multiple tasks and commitment to timelines
Analytical & problem-solving skills to identify & solve complex business problems. Ability to source, manage, analyse large amounts of data
Attention to detail, pattern-seeking mind looking for trends from which can curate insights to lead to greater performance
Proactive. Action-Oriented. Ability to recognize potential problems or new developments and take prompt remedial action where necessary to meet business requirements
Strong communication and interpersonal skills. Team player. Ability to effectively interact and collaborate across functional groups to achieve desired results
Qualifications
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