Job Description

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Job Advert Summary

We're looking for a

Junior Brand Manager

-- someone who will protect and evolve our brand identity while shaping how it's perceived in the market. You'll play a key role in defining our mission, vision, and values, ensuring consistent messaging and tone across every channel.

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Minimum Requirements

Bachelor's degree or diploma in Marketing, Brand Management, Business, or Communications 2-3 years in marketing or brand support; experience with brand campaigns, product launches, or trade marketing Project coordination, attention to detail, written/verbal communication, cross-functional collaboration, creative thinking with commercial awareness Microsoft Office Suite; basic design/presentation tools (Canva, PowerPoint); market research, competitor analysis, reporting tools
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Duties & Responsibilities

The guardian of the brand's past and present identity and the architect of its future public perception.

Define and protect the brand's essence.

Brand Strategy:

Assist in shaping and defining the brand's mission, vision, values, target audience, and unique selling proposition (USP).

Brand Positioning

: Assist in determining how the brand should be perceived in the market relative to competitors.

Messaging & Voice:

Establishing the brand's core messaging and tonal guidelines of how the brand speaks and what it stands for.

Cross-Functional Leadership:

Working with product development, sales, external agencies, PR, and the customer care department to ensure a consistent brand experience at every touchpoint.

Performance Analysis

: Tracking performance

Content Strategy & Calendar

: Translating the brand's key messages into a planned content calendar tailored for each social platform (Facebook, Instagram, LinkedIn, TikTok).

Community Management:

Acting as the voice of the brand online, responding to comments, messages, and mentions. This includes handling both praise and criticism in a way that reinforces brand values.

Engagement & Growth:

Developing and executing strategies to grow the brand's audience and foster an active, loyal community (e.g., through competitions, user-generated content campaigns, and influencer partnerships).

Paid Social Advertising:

Planning, executing, and optimising paid campaigns on social platforms to achieve specific objectives like driving website traffic, generating leads, or boosting brand awareness. *

Crisis Management:

Being the first line of defense in a PR crisis on social media, mitigating damage, and communicating swiftly and appropriately