Inbound Marketer

South Africa, South Africa

Job Description

Job Title: Inbound Marketer
Job Type: Full-Time | Remote
Working Schedule: US Hours
About Pavago
Pavago is a digital growth partner for fast-moving companies. We help our clients build scalable, inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution--not vanity metrics.
We're looking for an Inbound Marketer who understands that inbound is more than SEO--it's about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.
What You'll Be Responsible For
Content Creation & Optimization

  • Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
  • Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
  • Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
  • Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
  • Execute inbound campaigns across multiple channels, including:
  • SEO & content marketing
  • Lead magnets (guides, checklists, playbooks, resources)
  • Social media content that supports inbound distribution
  • Website and landing page experiences
  • Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
  • Plan and build lead magnets that solve real user problems and capture demand
  • Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
  • Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
  • Conduct deep research on industries, competitors, and audience pain points
  • Identify content gaps and opportunities across the inbound funnel
  • Translate insights into strong content angles and inbound campaigns
  • Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
  • Monitor and evaluate content and inbound performance using:
  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush, Ahrefs, AIO
  • Optimize content based on performance, engagement, and conversion data
  • Make decisions rooted in outcomes, not just traffic
What We're Looking For
Must-Haves
  • Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
  • Strong understanding of SEO, search intent, and inbound funnels
  • Ability to create content that drives value, not fluff
  • Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
  • Excellent written English with strong storytelling and persuasion skills
  • Portfolio showing results-driven inbound or content work
  • Understanding of how AI is changing content discovery and search
  • Familiarity with social media as a content distribution channel
Nice-to-Haves
  • Agency experience
  • Experience building or promoting lead magnets
  • Familiarity with social media as a content distribution channel
  • Understanding of how AI is changing content discovery and search
Day-to-Day Responsibilities
  • Write, edit, and optimize inbound content across multiple formats
  • Build and improve lead magnets and conversion assets
  • Collaborate with SEO, marketing, and strategy teams on inbound initiatives
  • Review performance data and continuously improve content and campaigns
  • Research new topics, angles, and opportunities for inbound growth
  • Manage multiple projects while meeting deadlines
  • Participate in team check-ins, reviews, and feedback sessions
Interview Process
  • Initial Screening Call - Alignment on inbound thinking, communication, and expectations
  • Practical Assessment - Short inbound/content-focused task
  • Final Interview - Deep dive into strategy, execution, and ownership mindset
#LI-AG1

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Job Detail

  • Job Id
    JD1654630
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    South Africa, South Africa
  • Education
    Not mentioned