Job Description

Purpose of the Role
Drive new placements and recurring sales of hygiene chemicals and cleaning equipment across commercial, retail, food production, and hospitality sectors. The role covers the full sales cycle from prospecting and demonstrations through to closing, onboarding, and post-sale support ensuring consistent growth of product usage and long-term customer retention.
Key Responsibilities
New Business Development: Identify and secure new clients in the hospitality, catering, retail, healthcare, manufacturing, and food service sectors.
Site Assessments & ROI Analysis: Conduct on-site hygiene audits and demonstrate cost-in-use benefits of products and equipment.
Product Demonstrations & Trials: Plan, execute, and follow up on product trials with clients.
Account Management: Maintain relationships with key clients to ensure repeat orders and cross-selling of complementary products.
Onboarding & Service Handover: Coordinate installation and setup of equipment with service teams, ensuring clients are trained and compliant.
Training: Provide staff training on proper chemical handling, usage procedures, and safety standards.
Retention & Customer Care: Monitor consumption, resolve client issues, and manage contract renewals.
Territory Reporting: Maintain accurate CRM records, sales forecasts, and activity reports.
Compliance: Ensure all work aligns with OHSA and food-safety standards, and comply with POPIA when handling customer information.
Minimum Requirements
Matric; tertiary qualification or sales diploma preferred.
25 years B2B sales experience in hygiene, cleaning chemicals, catering or retail equipment, or related industries.
Proven ability to develop new business and manage long-term accounts.
Valid drivers licence and reliable vehicle.
Strong communication and presentation skills, with the ability to sell to chefs, facility managers, store managers, and procurement teams.
Competent in MS Office and CRM systems.
Core Competencies
Consultative sales and relationship management
Territory planning and pipeline management
Technical aptitude (understanding cleaning processes, chemical handling, and equipment function)
Training and coaching of client teams
Commercial awareness and cost-benefit analysis
Key Performance Indicators (KPIs)
New accounts opened per month
Sales growth in chemicals and equipment categories
Client retention and repeat order rate
Proposal-to-close conversion ratio
Forecast accuracy and activity tracking
Training and client satisfaction scores
Target Customers
Hotels, restaurants, retail chains, catering companies, bakeries, food manufacturers, healthcare facilities, and industrial clients with hygiene or cleaning equipment needs.
Tools & Processes
CRM for pipeline and client tracking
Standard proposal templates and product data sheets
Sales reports, activity logs, and cost-in-use calculators
Compliance documentation aligned with OHSA and POPIA

Skills Required