Job Description

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Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.
Role Summary
We are hiring a Marketing Automation Manager to own, build, manage, and be
accountable for the full end-to-end marketing automation system across all channels.
This role has clear ownership and responsibility for:

• Lifecycle strategy and execution
• Automation tooling and architecture
• Cross-channel orchestration
• Revenue and pipeline impact
• This is a hands-on ownership role, not a coordination or advisory position.

Note: We already have dedicated Product Management and SEO roles. This position
focuses on activation, automation, and conversion.
Requirements:
Key Responsibilities * End-to-End Marketing Automation Ownership
Design and operate the full marketing automation lifecycle:
Lead capture ? nurture ? conversion ? repeat purchase ? re-engagement
Build scalable, documented automation workflows
Own the marketing automation roadmap and execution
Multi-Channel Automation

• Own and integrate automation across:
• Email (plain-text and HTML/image)
• CRM-driven workflows
• Website forms & behavioral triggers
• Audience sync for paid retargeting (Google, Meta, LinkedIn)
• Optional SMS / WhatsApp (where compliant and relevant)

Ensure channels work as one coordinated system, not silos. * Segmentation, Data & Personalization
Build and maintain segmentation by:

• Research area
• Product interest
• Buyer type (PI, postdoc, lab manager, industry)
• Geography and institution type
• Purchase and engagement behavior
• Own data hygiene, lifecycle states, and enrichment
• Use behavioral data to drive timing, messaging, and offers
• Campaign & Revenue Ownership

Plan and execute automation for:
End-of-year budget spend campaigns
Limited-time promotions
Product launches and portfolio pushes
Align automation with Sales priorities and territories
Take responsibility for conversion, revenue contribution, and attribution * Platform & Stack Ownership
Own the marketing automation platform end-to-end:
Selection, configuration, integrations
Deliverability and compliance (GDPR, CAN-SPAM)
CRM and e-commerce data sync
Ensure the system is scalable, reliable, and well-documented
Measurement & Optimization

• Define and track success metrics:
• Engagement
• Conversion
• Revenue and pipeline influence

Run A/B tests on:

• Messaging styles
• Subject lines
• Timing and offers
• Continuously optimize based on performance data

Required Experience
Essential
2+ years in marketing automation / lifecycle marketing
Proven ownership of end-to-end automation systems
Hands-on experience with platforms such as:
Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar
Strong execution mindset with commercial accountability
Comfortable operating at both strategy and execution level
Desirable
B2B, life sciences, biotech, or technical product experience
Experience working closely with Sales and CRM pipelines
Understanding of long sales cycles and repeat purchasing
Experience managing GDPR-compliant global audiences
Location: Fully Remote
Salary $4500

Skills Required