Job Description

A leading pharmaceutical company has a vacancy for a Marketing Head.
Role Purpose & Key Objectives
The Head of Marketing will lead the marketing division, shaping and executing the organisation's marketing strategy across all business units. This executive will build and guide a high-performing team, develop innovative strategies that elevate the company's market presence, and drive growth across oncology pharmaceuticals, diagnostic services, and specialised treatment technologies.
Core Objectives:

• Strengthen the organisation's brand positioning within the healthcare and oncology sectors.
• Drive awareness and adoption of the company's products, diagnostics, and treatment solutions.
• Build an industry-leading marketing team and culture of innovation.
• Partner closely with executive leadership to support long-term growth and strategic initiatives.

Key Responsibilities
Strategic Planning & Leadership

• Develop a 3-5 year marketing strategy aligned with business goals.
• Lead and mentor the entire marketing team across brand, digital, medical, and product marketing.
• Manage the overall marketing budget and allocate resources effectively.

Brand & Market Positioning

• Oversee brand strategy, messaging, and identity across all platforms.
• Ensure consistent, compliant communication that resonates with healthcare professionals and patient communities.
• Strengthen the organisation's perception as a leader in oncology care and advanced treatment solutions.

Product Marketing & Launch Excellence

• Lead go-to-market strategies for new oncology medicines, diagnostics, and high-tech therapies.
• Develop clear value propositions, product messaging, and competitive positioning.
• Work cross-functionally with commercial, medical, and regulatory teams to ensure seamless launch execution.

Scientific & Medical Marketing

• Oversee development of scientific content, educational materials, and clinical communication.
• Support healthcare professional engagement, events, advisory boards, and key opinion leader (KOL) relationships.
• Drive medical awareness campaigns and professional education programmes.

Digital & Performance Marketing

• Build and optimise the company's digital presence, including websites, SEO, paid media, content platforms, and social channels.
• Deploy data-driven performance marketing strategies to drive measurable engagement.
• Implement analytics tools to track campaign ROI and market reach.

Patient Education & Community Engagement

• Develop patient-focused communication strategies and accessible educational materials.
• Support partnerships with patient groups, non-profits, advocacy organisations, and treatment centres.
• Strengthen the organisation's reputation as a patient-centric healthcare partner.

Partnerships & External Engagement

• Identify partnership opportunities with hospitals, laboratories, research groups, and healthcare providers.
• Guide co-marketing initiatives and strategic collaborations.
• Represent Marketing in executive discussions, board presentations, and industry forums when required.

Insights, Market Intelligence & Reporting

• Lead market research to understand trends, competitors, customer needs, and opportunities.
• Present marketing performance updates, insights, and recommendations to the CEO and Chairman.
• Ensure all marketing activities comply with healthcare regulations and ethical standards.

Required Skills & Qualifications
Education & Professional Background

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.
• MBA or advanced degree advantageous.
• 10+ years of marketing experience, including 5+ years in a senior leadership role.
• Strong experience within the Generic pharmaceutical space

Technical & Leadership Competencies

• Expertise in strategic marketing, brand development, and product launch management.
• Strong understanding of clinical and scientific communication.
• Proven experience leading and developing multidisciplinary marketing teams.
• Digital marketing and data analytics capability.
• Excellent communication, stakeholder management, and executive presentation skills.
• Ability to operate effectively in a regulated healthcare environment

Success Metrics / KPIs

• Brand visibility and market positioning improvements.
• Successful product launches and adoption rates.
• Growth in digital engagement and lead generation.
• Marketing ROI and campaign performance metrics.
• Team development, retention, and performance.
• Strength and impact of professional and patient engagement initiatives.

Ideal Candidate Profile

• A visionary marketing leader who can operate at both strategic and operational levels.
• Strong organisational skills
• Strong interpersonal and communication skills for engaging medical professionals and internal stakeholders.
• Highly analytical, data-driven, and comfortable managing complex portfolios.
• Compassionate and patient-focused, with a strong passion for healthcare improvement.
• Able to navigate high-growth, innovative, and fast-paced environments.

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com
Should you not receive feedback within 7 days, please accept your application as unsuccessful

Skills Required