Job Description

About the job Head of Marketing (Fintech/B2C/Payments)
Head of Marketing (Fintech/B2C/Payments)
Our Client, a US based Fintech providing payment experience that's delightful and fast, mission is to remove the friction of sending money across borders and to level the economic playing field on a global scale. To achieve this they are building a global payment network: a scalable and usable infrastructure that integrates existing fiat and crypto payment networks, including but not limited to banks, card processors, crypto exchanges, and public blockchains.
Job Type: Full Time
Location: Cape Town
Job Summary
Responsible for developing and implementing marketing strategies to drive user acquisition and revenue growth.
Competency and Skill Requirements

• Strong leadership skills, including the ability to manage and motivate teams.
• Strong Creative and Performance Marketing Experience
• Excellent communication skills and the ability to effectively communicate with internal and external stakeholders.
• In-depth knowledge of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Strong analytical skills, with experience in data analysis and reporting.
• Understanding of fintech industry trends and technologies, with a focus on cross-border payments and remittance processing.
• Experience with marketing software and applications, such as Google Analytics, AdWords, and marketing automation tools.
• A never-say-die attitude!

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years of experience in marketing within a fintech or related industry, with a focus on growth marketing.
• Proven track record of driving user acquisition and revenue growth through marketing strategies.
• Strong understanding of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Excellent communication and interpersonal skills.

Principal Duties and Responsibilities

• Develop and execute marketing strategies to increase user acquisition and revenue growth.
• Manage and optimize performance of digital marketing channels
• Analyze market trends and customer needs to identify growth opportunities and optimize marketing efforts.
• Guide paid efforts across channels, balancing growth and ad spend.
• Build and manage a high-performance marketing team.
• Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns.
• Collaborate with other departments, such as product and customer support, to ensure a seamless user experience across all touchpoints.
• Manage Ad partnerships and collaborations with other companies to drive growth and expand the company's reach.
• Develop and implement brand messaging and positioning strategies.

Reports to: CEO

Skills Required