Job Description

About Tidal Services

Tidal Services is transforming the UK home-services market. Backed by institutional investors, we are building the country's leading tech-enabled service marketplace through a combination of strong organic growth and a large number of strategic acquisitions.

We connect thousands of customers with trusted local cleaners, bringing modern technology and marketing to a traditional industry. Over the next few years, we plan to complete hundreds of acquisitions and scale to more than 100 million in annual revenue.

We are hiring a Head of Digital Growth based in South Africa, a capable operator who gets things done. You will lead multiple marketing initiatives for a UK-based company, build and execute campaigns at speed, and use AI and automation to make marketing more efficient, measurable, and scalable.

The Role

You will own digital growth across Tidal's SaaS platform, national marketplace, affiliate programme, and acquisition sourcing. You will design and deliver growth plans, ensuring campaigns are executed accurately, tracked properly, and reported clearly.

This is both strategic and hands-on. You will manage several initiatives simultaneously, from paid campaigns to automation systems, working directly with the UK Founder and leadership team.

If you are someone who thrives on ownership, structure, and delivery, this is an opportunity to help scale one of the UK's fastest-growing service brands.

Key Responsibilities

Growth and Marketing

Plan, launch, and optimise digital campaigns across Meta, Google, TikTok, and other paid channels Manage customer and provider acquisition, improving CAC, conversion, and retention Build and refine funnels, landing pages, and CRM automation Develop creative testing frameworks that balance innovation with performance

Affiliate and Partner Growth

Manage and scale Tidal's affiliate and referral programme Build systems to onboard, track, and reward affiliates efficiently Develop automation for affiliate communication and performance reporting Drive new customer and provider acquisition through affiliate channels

AI and Automation

Build or implement AI tools to automate reporting, creative production, and campaign management Use platforms such as n8n, Zapier, and ChatGPT to streamline repetitive tasks Continuously explore new AI applications to increase output and accuracy

Reporting and Accountability

Build spreadsheets and dashboards to track performance across campaigns and regions Monitor CAC, LTV, and conversion metrics and provide weekly and monthly reports Maintain disciplined, accurate reporting systems Analyse data and recommend improvements grounded in results

Execution and Collaboration

Deliver multiple growth projects simultaneously with clear accountability Collaborate with the UK-based Founder, product, and operations teams Manage freelancers or agencies supporting creative or media execution Create repeatable processes for marketing rollouts across new UK regions and acquisitions

What We Are Looking For

6 to 10 years of experience in digital or performance marketing Proven record of delivering growth through paid media and automation Strong expertise in Meta Ads, Google Ads, CRM, and analytics Hands-on experience with AI tools such as Zapier, ChatGPT, and n8n Highly skilled in data analysis, dashboards, and structured reporting Excellent English communication and confident working with UK leadership Based in South Africa with reliable internet connection and partial UK working hours overlap Highly organised, disciplined, and focused on getting things done

What You Will Get

R780,000 - R1,050,000 annual base salary (depending on experience) Performance bonus linked to measurable growth KPIs Potential equity and long-term incentives Full remote flexibility within South Africa Direct collaboration with the UK Founder and leadership team Opportunity to build AI-driven digital growth systems for a fast-scaling UK company

Why Join Us

Tidal is scaling fast, combining technology, acquisitions, and modern marketing to build a national UK brand. You will have full ownership of execution, work directly with the Founder, and use AI and automation to make marketing smarter and more efficient.

If you are ambitious, analytical, and thrive on accountability and results, we would love to hear from you.

How to Apply

Please send your CV and a short cover letter explaining why you are a great fit for this role.

We also ask that you include a 30 to 60 second video introducing yourself and sharing why you believe you are best suited to lead digital growth for Tidal Services.

Your video does not need to be formal. A simple phone recording is fine. We just want to see your communication style, enthusiasm, and approach.

Apply now or email ralf@tidalservices.co.uk

Job Types: Full-time, Permanent

Pay: R780000,00 - R1050000,00 per year

Experience:

digital marketing: 5 years (Preferred)
Work Location: Remote